I hold a Bachelors Degree in Mechanical Engineering, a Masters Degree in Economics and a PhD Degree in Marketing.
I graduated from the University of Houston with a PhD in Marketing in July 2005. During my PhD, my core research focus was Consumer Behaviour. However, I complemented and deepened my study of Consumer Behaviour by delving into other related disciplines such as Social Psychology, Cognitive Psychology, Econometrics, Experimental Design, and Consumer Decision Making. My research interests are principally in the area of consumer behavior, and more specifically in information and task framing, customization, decision conflict, and food consumption.
My research has been published in several premier and leading journals such as Journal of Consumer Research
, Journal of Retailing
, Marketing Letters
, Journal of Business Research
, and International Journal of Forecasting
. I have also presented in several International conferences, such as Association for Consumer Research
, European Marketing Academy Conference
, and Society for Consumer Psychology
.
After completing my PhD, I joined The University of Melbourne as a Lecturer in the Department of Management and Marketing. Currently, I am a Senior Lecturer and since my time here, I have taught Marketing Management, International Marketing Management, and Brand Management at the post-graduate and undergraduate I am currently the PhD Co-Director for the Department of Management and Marketing.
Nagpal, Anish and Jill Lei (2012), “Food Customisation: How Decision Frame Influences Choice,” Faculty Research Grant, AUD 10,277, The University of Melbourne
Nagpal, Anish, Liliana Bove, Ben Neville, Danielle Chmielewski-Raimondo, Jill Lei, and Marcus Phipps (2010) "Shaping Donation Behaviour: Matching Recognition and Benefits with Donor Motives," University Knowledge Partnership Staff Project Grant, AUD 9823, The University of Melbourne and Australian Red Cross Blood Service
Liliana Bove, Philip Harris, Anish Nagpal, Elison Lim, Ben Neville, Danielle Chmielewski, and Brent Coker (2009-2011), “Motivating the Selfish Donor,” Australian Red Cross Blood Service, AUD 70,000 (appx.)
Coker, Brent and Anish Nagpal (2009), “Penny-Wise, Pound Foolish: Consumer Apathy towards Seller Recommendations to Save Money,” Early Career Research Grant, AUD 12,793, University of Melbourne
Nagpal, Anish and Elison Lim (2005), “Content and Contextual Interference: The Whole is Less Than the Sum of Its Parts,” Internal Faculty Grant, AUD 10,000, University of Melbourne
Awards
Education and training
PhD,
University of Houston 2005
MSc,
Birla Institute of Technology and Science 1993
BE,
Birla Institute of Technology and Science 1993
Awards and honors
Premier Journal Revise and Resubmit Award, AUD 4000, Department of Management and Marketing, University of Melbourne,
2011
Dean's Certificate for Excellent Undergraduate Teaching, University of Melbourne,
2011
Dean's Certificate for Excellent Postgraduate Teaching, University of Melbourne,
2009
Dean's Certificate for Excellence in Research, University of Melbourne,
2008
Dean's Certificate of Excellent Postgraduate Teaching, University of Melbourne,
2008
I graduated from the University of Houston with a PhD in Marketing in July 2005. During my PhD, my core research focus was Consumer Behaviour. However, I complemented and deepened my study of Consumer Behaviour by delving into other related disciplines such as Social Psychology, Cognitive Psychology, Econometrics, Experimental Design, and Consumer Decision Making. M
y research interests are principally in the area of consumer behavior, and more specifically in information and task framing, customization, decision conflict, and food consumption.
My research has been published in several premier and leading journals such as Journal of Consumer Research, Journal of Retailing, Marketing Letters, Journal of Business Research, and International Journal of Forecasting. I have also presented in several International conferences, such as Association for Consumer Research, European Marketing Academy Conference, and Society for Consumer Psychology.
+61 3 83441850
