Dr Brent Coker teaches digital marketing
and social media
to undergraduates, postgraduates, and executives. His research focuses on explaining and predicting consumer behaviour on the internet, and identifying critical success factors contributing to the success of internet business. Dr Coker also runs the annual internet start-up competition 'Unimelb Startup', and in 2012 was awarded the Best Entrepreneurial Educator of the Year award in 2012 by the Australian Business and Higher Education Round Table, presented by the Federal Minister of Innovation. Dr Coker has provided expert testimony
and acted as an expert witness
on the topic of Digital Marketing, E-commerce and internet business models, Online branding, including equity damage, Online Consumer behaviour, and Digital marketing practice, including black hat, spam, and hacking, in a variety of court cases, including high profile global brands. Dr Coker is also a digital marketing speaker
and has presented keynotes and seminars across Australia and around the world.