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  • Digital Distruption (Big Data Analytics, Augmented Reality, Business Models)
  • Service Science (Service Innovation, SD-logic, Systems Theory)



  • Dr Christoph Breidbach is a Lecturer at the Melbourne School of Engineering, Department for Computing and Information Systems. Before joining the University of Melbourne, Dr Breidbach was a Postdoctoral Scientist at the University of California, Merced, and has held visiting positions at the Indian School of Business in Hyderabad and IBM's Almaden Research Center in San Jose. His research interests are positioned at the intersection of technology and innovation management, service science, as well as systems theory, and address the fundamental question of how ICTs transform service systems. His empirical and conceptual research to date has been published, or is scheduled for publication, in the Journal of Service Research, Managing Service Quality, the Service Industries Journal, Service Science, Marketing Theory, and other outlets. He serves as Editor-in-Chief for ISSIP, the International Society for Service Innovation Professionals, and on the Editorial Board of the Journal of Service Research.   


Member of

  • Association for Information Systems, SIG Services. Secretary and Treasurer 2013 -
  • International Society of Service Innovation Professionals (ISSIP). Editor 2013 -
  • INFORMS, Service Science Section. Member 2011 -


Selected publications



Education and training

  • PhD, University of Auckland 2012
  • BScIS, University of Muenster 2007
  • MScIS, University of Muenster 2007

Awards and honors

  • Best Paper Award, Naples Forum on Service, 2013
  • Beta Gamma Sigma, 2013



Available for supervision

  • Y

Supervision Statement

  • I currently recruit prospective PhD and Master students who are interested in conducting empirical research in the broad area of service science. Please contact me directly if you want to discuss ideas for topics.