DR Michal Carrington

DR Michal Carrington




  • Michal teaches and researches in the areas of marketing ethics, marketing theory, strategic marketing, retail management/marketing, ethical consumption, consumer culture and consumer behaviour. Her research has appeared in the European Journal of Marketing, Marketing Theory, Journal of Business Ethics , Journal of Business Research and Higher Education Research and Development . Michal is currently co-editing a interdisciplinary book titled ‘Ethics and Morality in Consumption: Interdisciplinary Perspectives’ to be published by Routledge, and co-convening an ESRC Seminar Series of the same title. Michal holds a BEng (Hons) in Mechanical Engineering from the University of Melbourne, and a PhD also from the University of Melbourne. Prior to entering academia, Michal spent almost a decade working for Unilever in Australia and the UK.

    Most recent and forthcoming publications:

    Carrington, M., Chazidakis, A., & Shaw, D. (2016) ‘Ethics and Morality in Consumption: Interdisciplinary Perspectives’, Routledge Publications.

    Carrington, M. & Neville, B. (2016), 'Marketers are Consumers Too: Integrating Consumer-Self in Potential Value Creation', European Journal of Marketing , 50(5/6).

    Carrington, M., Zwick, D., & Neville, B. (2016)  ‘The ideology of the ethical consumption gap’, Marketing Theory , 16(1), 21 - 38.

    Carrington, M., Neville, B., & Canniford, R. (2015) ‘Unmanageable Multiplicity: Consumer Transformation Towards Moral Self Coherence’, European Journal of Marketing , 49(7/8)

    Carrington, M., Neville, B., & Whitwell, G. (2014) ‘Lost in Translation: Exploring the Ethical Consumer Intention-Behavior Gap’, Journal of Business Research , 67(1), 2759-2767.

    ESRC Seminar Series - Ethics    


Member of

  • American Marketing Association. Member 2014 -
  • Consumer Culture Theory. Member 2014 -
  • Transformative Consumer Research. Member 2014 -
  • Association for Consumer Research. Member 2010 -


Selected publications


Additional Grant Information

  • Economic and Social Research Council (UK) – Research Seminar Series Grant (2014 - 2017)
    Ethics in Consumption: Interdisciplinary Perspectives   


Education and training

  • PHD, University of Melbourne 2011
  • B.ENG, University of Melbourne 1997

Awards and honors

  • Excellence in Teaching Award - Postgraduate, University of Melbourne, 2014
  • Excellence in Teaching Award - Undergraduate, University of Melbourne, 2014