A/PROF Erik Mooi

A/PROF Erik Mooi


  • Business Marketing
  • Contracting
  • Franchising
  • Outsourcing
  • Technology Licensing



  • Erik Mooi joined the university of Melbourne in 2014. He is an associate professor in Marketing at the University of Melbourne. His research interests focus on business marketing including topics such as inter-firm contracting, technology licensing, and franchising. He has published his research in the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in marketing, and others. He is also the author of A Concise Guide to Market Research , published by Springer. His Google Scholar profile is found onErik A. Mooi - Google Scholar Citations on At the University of Melbourne Erik teaches Managing for Value Creation (MGMT90144) at the MSc level and Advanced Statistical Methods (MGMT90199) at the PhD level.   


Selected publications


Additional Grant Information

  • Erik Mooi has held and holds a number of grants such as by the EU's 7th framework (FP7), the Institute for the Study of Business Markets (ISBM), the Centre for Business Analytics, and others.   


Education and training

  • Dr., Vrije Universiteit Amsterdam 2007
  • M.Sc., Vrije Universiteit Amsterdam 2000
  • B.Sc., University of Groningen 1996

Awards and honors

  • Best Full Paper Award, British Academy of Management, 2014
  • Fellow of the Higher Education Academy (UK), 2010


Available for supervision

  • Y

Supervision Statement

  • If you are interested in PhD supervision, please drop me a line. My research applies advanced statistical and econometric techniques to problems of interorganizational organisation. For example, I am or have worked on: - IT procurement contracts - Technology licenses - Contracting in the building industry - Outsourcing - Franchising contracts Just contact me!