DR Christoph Breidbach

DR Christoph Breidbach


  • Digital Transformation (Augmented Reality, Big data, Fintech, Sharing Economy)
  • Service Science (Service Innovation and Design, Smart Service Systems)
  • Service-dominant logic and value cocreation



  • I am a service scientist. My interdisciplinary research agenda focuses on exploring the digital transformation of service ecosystems. Drawing on marketing and information systems research, I study the triad of organizations, technology and people in the context of professional and financial service firms, as well as the sharing economy. My teaching at The University of Melbourne focuses on emerging technologies, as well as service innovation management. I engage and collaborate extensively with industry partners from professional services, retail, and technology/startups in Australia and abroad.   


Member of

  • Association for Information Systems, SIG Services. Secretary and Treasurer 2013 -
  • INFORMS, Service Science Section. Member 2011 -


Selected publications


Investigator on


Education and training

  • PhD, University of Auckland 2012
  • BScIS, University of Münster 2007
  • MScIS, University of Münster 2007

Awards and honors

  • Outstanding Reviewer, Journal of Service Theory and Practice, 2016
  • Outstanding Paper Award, Managing Service Quality, 2015
  • Award for Excellence in Industry Engagement, Department of Computing and Information Systems, Melbourne School of Engineering, 2015
  • Academic Staff Award for Teaching Excellence, Melbourne School of Engineering, 2015
  • Outstanding Reviewer, Journal of Business Research, 2015
  • Best Paper of the Year, INFORMS Service Science Section, 2014
  • Lifetime Member, Beta Gamma Sigma, 2013
  • Best Paper Award, Naples Forum on Service, 2013



Available for supervision

  • Y

Supervision Statement

  • I am interested in supervising high-achieving Master and PhD research students. You should have a background in information systems, marketing, management or any other social science, and be interested in interdisciplinary research related to service innovation and digital transformation. Before you contact me, please prepare: 1) A brief research proposal outlining your project and motivation 2) Your CV 3) Transcript of your academic results