DR Natalia Grincheva

DR Natalia Grincheva


  • Cultural Diplomacy
  • Digital Communication/Technologies
  • Museum Studies



  • Holder of several prestigious international academic awards, including Fulbright (2007-2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS research grant (2013-2014), Dr. Grincheva travelled around the world to conduct research on digital diplomacy. Focusing on new museology and social media technologies, she has successfully implemented several research projects on the “diplomatic” uses of new media by the largest museums in North America, Europe, and Asia-Pacific. Her research appeared in many prominent international academic journals, including Journal of Creative Communications; Museum International; Curator, The Museum Journal; Hague Journal of Diplomacy; Global Media and Communication Journal; Museum and Society, and others. Among her most influential publications is an award-winning short format book, Psychopower of Cultural Diplomacy in the Information Age, that received 2013 Digital Humanities (DH) Research Award in the category “Best DH short publication.” Currently, she is working on two publication projects contracted by Routledge. The first book, Branding the Global Guggenheim: Cultural Diplomacy in the Neoliberal Age, explores franchising museum practices as new avenues for contemporary institutional diplomacy. The second monograph, Museum Diplomacy in the Digital Age, will contribute to the ‘Museum Meanings’ Routledge series. It will explore online museum spaces as sites of social activism and digital diplomacy through several case studies, including the Virtual Museum of the Pacific, A History of the Wold in 100 Objects, and YouTube Play. Her current research interests include deep mapping and digital visualization of museum multiple impacts upon their neighbourhoods, cities and societies in a larger global context. She has recently successfully competed award-winning research project, Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map. The project employs Geographic Information Technologies to develop    


Member of

  • U40 - Young Experts Capacity Building Programme ‘Cultural Diversity 2030’ | UNESCO. Member 2013 -
  • International Council of Museums (ICOM) | UNESCO. Member 2011 -


Selected publications


Additional Grant Information

  • Research Grants: 

    2018: Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map
    Melbourne University in collaboration with the Australian Center for the Moving Image
    The Melbourne Engagement Grant 
    2013: Singapore Memory Project: Digital Nation Branding
    Singapore National Library Board, Singapore
    City Future Fund Travel Grant 

    2013: Comparative Studies of Digital Diplomacy across Countries
    Concordia University, Montreal, Canada
    SOROS Global Supplementary Grant Program 

    2012: American Museums and their Role in the U.S. Cultural Diplomacy
    USC Centre on Public Diplomacy, Los Angeles, USA
    Travel Mobility Research Grant 

    2012 -2013: Digital Diplomacy of Australian Museums
    RMIT University, Melbourne, Australia
    Australian Endeavour Research Fellowship  

    2011 -2014: Social Media Strategies for Cultural Diplomacy of the 21st Century
    Concordia University, Montreal, Canada
    Fonds de Recherche du Québec 


    2013-2014: David J. Azrieli Graduate Fellowship, Concordia University (stipend)
    2010-2013: Graduate Fellowship, Concordia University (tuition and stipend)
    2007-2009: Fulbright Scholarship, U.S. Bureau of Educational and Cultural Affairs (tuition and stipend)



Education and training

  • PhD, Concordia University 2016
  • MA, American University 2010

Awards and honors

  • Graduate Scholar Award, Digital Humanities Conference, Canada, Vancouver, 2015
  • Accelerator Award, Concordia University, 2015
  • Graduate Scholar Award, New Directions in the Humanities Conference, Madrid, Spain, 2014
  • Digital Humanities ‘2013 Best Publication’ Award, International DH community, 2013
  • Young Cultural Policy Researchers Forum Award, Helsinki, Finland, 2012
  • Honourable Mention in Recognition of Academic Excellence, ABTA Academic Association, 2012
  • Young Cultural Policy Researchers Forum Award, 2011
  • Graduate Scholar Award, Technology, Knowledge, and Society Conference Bilbao, Spain, 2011
  • Graduate Scholar Award, Arts in Society Conference, Berlin, Germany, 2011
  • Judith Huggins Balfe Award for Scholars in the field of Cultural Policy, USA, 2010


Available for supervision

  • Y

Supervision Statement

  • I am available for supervision of graduate projects on cultural / digital diplomacy and  museum studies.