PROF Colin McLeod

PROF Colin McLeod


  • Co creation / Co production / Co innovation (Collaborating with customers and suppliers to identify innovation opportunities and commercialisation pathway)
  • Entrepreneurship and Innovation (Focus on start ups)
  • Retailing (Emergence of new retail business models and new technologies)



  • Colin is a Professor in the Faculty of Business & Economics at the University of Melbourne where he is the Program Director of the Master of Entrepreneurship degree and the Academic Director of the Wade Institute of Entrepreneurship. He was awarded the title of Enterprise Professor in 2016 in recognition of his contribution to industry and academia. Colin has a long-standing interest in entrepreneurship. He co-founded his first business in 1992, which expanded to a national company with almost 200 employees, he was a Visiting Scholar at the Haas School of Business in 1995/96 during the first 'Internet Boom' (and crash!) and completed a PhD in 1998 that identified some of the key factors that lead to the successful commercialisation of innovation. In 2007, Colin and colleagues at the University of Melbourne were amongst the first researchers in the world to look at co production / co design with customers as a source of innovation and their research which was published in the highly ranked Journal of Retailing has since been cited over 800 times in subsequent research. Colin continues to have an interest in the commercialisation of innovation, as follows:- McLeod, CS, & Bell, SJ (2015), 'Innovative Firms and the Management of Technological Partnerships: Evidence from Australia', Global Perspectives in Marketing for the 21st Century, p. 314., Springer Science & Business Media McLeod, Colin S., (2016), “From Innovation to Entrepreneurship,” in Danny Samson and Marianne Gloet, Innovation and Entrepreneurship, Oxford University Press Colin is also frequently interviewed for both print and electronic media and he also contributes to public discussions on innovation and entrepreneurship through has writing, as shown below:-   


Selected publications


Education and training

  • PhD, University of Melbourne
  • BA, University of Melbourne
  • MBA, University of Melbourne