DR Helen Dixon

DR Helen Dixon


  • 111104 Public Nutrition Intervention
  • 111712 Health Promotion
  • 170106 Health, Clinical and Counselling Psychology
  • 200101 Communication Studies



  • Research expertise

    Helen has been working on behavioural research and evaluation in cancer prevention since the mid-1990s. She has a PhD in psychology from The University of Melbourne. Her main areas of research interest are psychosocial determinants of health-related behaviour, and mass media research on public responses to health-related communications.

    Helen's main areas of research endeavour are in the fields of public health nutrition, obesity prevention, and skin cancer prevention, and involve assessing audience reactions to health promotion campaigns or to health-relevant content in mass media. These projects often involve collaboration with health educators and epidemiologists.

    Examples of recent peer-reviewed publications:

    Dixon H , Scully M, Durkin S, Brennan E, Cotter T, Maloney S, O'Hara BJ, Wakefield M. Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study. BMC Public Health. 2015 Aug 20;15:804. doi: 10.1186/s12889-015-2159-6. PubMed PMID: 26290169; PubMed Central PMCID: PMC4546051. 

    Dixon HG , Pratt IS, Scully ML, Miller JR, Patterson C, Hood R, Slevin TJ. Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys. BMJ Open. 2015 Mar 11;5(3):e006511. doi: 10.1136/bmjopen-2014-006511. PubMed PMID: 25762231; PubMed Central PMCID: PMC4360807.

    Dixon H , Scully M, Kelly B, Chapman K, Wakefield M. Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research. Soc Sci Med. 2014 Sep;116:211-9. doi: 10.1016/j.socscimed.2014.02.031. PubMed PMID: 24612989.

    Dixon H , Scully M, Niven P, Kelly B, Chapman K, Donovan R, Martin J, Baur LA, Crawford D, Wak   


Selected publications


Education and training

  • Dip Arts (Visual Arts), RMIT University
  • PhD, University of Melbourne 2004
  • BA(Hons), University of Melbourne 1995


Available for supervision

  • Y