Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products Journal Articles Refereed uri icon

Overview

Published in

  • Marketing Letters: a journal of research in marketing

Time

Date/time value

  • 2009

Additional Document Info

Parent Title

  • Marketing Letters: a journal of research in marketing

Volume

  • 20

Issue

  • 1

Publisher

  • Springer Verlag