Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Business Research

Time

Date/time value

  • 2009

Identity

Digital Object Identifier (DOI)

  • 10.1016/j.jbusres.2008.02.001

Additional Document Info

Parent Title

  • Journal of Business Research

Volume

  • 62

Issue

  • 4

Publisher

  • Elsevier