'Building-Up' versus 'Paring-Down' Customisation Strategies: The influence of Recommendations Made by the Firm on Consumer Decision-Making Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2010

Identity

International Standard Book Number (ISBN) 13

  • 978-0-473-17820-8

Additional Document Info

Parent Title

  • Australian and New Zealand Marketing Academy Conference 2010
  • Proceedings of the Australian and New Zealand Marketing Academy Conference 2010

Publisher

  • ANZMAC - Australian and New Zealand Marketing Academy