Marketing accountability and marketing's stature: An examination of senior executive perspectives Journal Articles Refereed uri icon

Overview

Published in

  • Australasian Marketing Journal

Time

Date/time value

  • 2010

Identity

Digital Object Identifier (DOI)

  • 10.1016/j.ausmj.2010.05.002

Additional Document Info

Parent Title

  • Australasian Marketing Journal

Volume

  • 18

Issue

  • 3

Publisher

  • School of Marketing, University of New South Wales