Considerations on the evolution of political marketing theory Journal Articles Refereed uri icon

Overview

Published in

  • Marketing Theory: an international review

Time

Date/time value

  • 2009

Identity

Digital Object Identifier (DOI)

  • 10.1177/1470593109103022

Additional Document Info

Parent Title

  • Marketing Theory: an international review

Volume

  • 9

Issue

  • 2

Publisher

  • Sage Publications