Proving Marketing Success Pays Off: Marketing Performance Measurement and its effects on Marketing's Stature and Firm Success Journal Articles Unrefereed uri icon

Overview

Published in

  • GFK Marketing intelligence review

Time

Date/time value

  • 2010

Additional Document Info

Parent Title

  • GFK Marketing intelligence review

Volume

  • 2

Issue

  • 2

Publisher

  • GfK Verein