Drivers, impediments and manifestations of brand orientation An international museum study Journal Articles Refereed uri icon

Overview

Published in

  • European Journal of Marketing

Time

Date/time value

  • 2012

Identity

Digital Object Identifier (DOI)

  • 10.1108/03090561211259934

Additional Document Info

Parent Title

  • EUROPEAN JOURNAL OF MARKETING

Volume

  • 46

Issue

  • 11-12

Publisher

  • Emerald