Comparing the industrial organization view and market orientation Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2003

Additional Document Info

Parent Title

  • ANZMAC 2003 - Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution
  • ANZMAC 2003 Conference Proceedings - Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution

Publisher

  • ANZMAC - Australian and New Zealand Marketing Academy