Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Marketing Research

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.1509/jmr.13.0341

Additional Document Info

Parent Title

  • JOURNAL OF MARKETING RESEARCH

Volume

  • 52

Issue

  • 5

Publisher

  • American Marketing Association