Marketers are consumers too: integrating consumer-self in potential value creation Journal Articles Refereed uri icon

Overview

Published in

  • European Journal of Marketing

Time

Date/time value

  • 2016

Identity

Digital Object Identifier (DOI)

  • 10.1108/EJM-03-2015-0185

Additional Document Info

Parent Title

  • EUROPEAN JOURNAL OF MARKETING

Volume

  • 50

Issue

  • 5-6

Publisher

  • Emerald