The science of why: Decoding human motivation and transforming marketing strategy Authored Research Books uri icon

Overview

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.1057/9781137502049

International Standard Book Number (ISBN) 13

  • 9781137502032

Additional Document Info

Parent Title

  • The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Publisher

  • publisher