Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Political Marketing

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.1080/15377857.2014.990833

Additional Document Info

Parent Title

  • JOURNAL OF POLITICAL MARKETING

Volume

  • 14

Issue

  • 1-2

Publisher

  • Haworth Press