CONSUMER TRUST IN DIRECT-TO-CONSUMER RX DRUG WEBSITES AND ITS INFLUENCE ON CONSUMERS'RESPONSES TO THE WEBSITES Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2009

Additional Document Info

Parent Title

  • American Academy of Advertising
  • American Academy of Advertising Conference Proceedings (Online)

Volume

  • 26

Publisher

  • American Academy of Advertising