DEALING WITH VARIABILITY IN PROFESSIONAL SERVICES-THE ROLE OF SCRIPTING VERSUS IMPROVISATION Conference Proceedings uri icon

Overview

Time

Date/time value

  • 2016

Identity

International Standard Book Number (ISBN) 13

  • 978-3-319-24182-1

Additional Document Info

Parent Title

  • 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing
  • LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING

Publisher

  • publisher