How to reach green consumers on the internet? Digital and social media strategies for addressing the environmentally conscious Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2016

Identity

International Standard Book Number (ISBN) 13

  • 9780931030512

Additional Document Info

Parent Title

  • Conference of the American Academy of Advertising
  • Proceedings of the 2016 Conference of the American Academy of Advertising

Publisher

  • American Academy of Advertising