The ineffectiveness of counterclaim advertising for increasing consumer sentiment Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Consumer Behaviour: an international research review

Time

Date/time value

  • 2017

Identity

Digital Object Identifier (DOI)

  • 10.1002/cb.1600

Additional Document Info

Parent Title

  • JOURNAL OF CONSUMER BEHAVIOUR

Volume

  • 16

Issue

  • 1

Publisher

  • John Wiley & Sons