Just doing it: theorising integrated marketing communications (IMC) practices Journal Articles Refereed uri icon

Overview

Published in

  • European Journal of Marketing

Time

Date/time value

  • 2017

Identity

Digital Object Identifier (DOI)

  • 10.1108/EJM-08-2015-0595

Additional Document Info

Parent Title

  • EUROPEAN JOURNAL OF MARKETING

Volume

  • 51

Issue

  • 3

Publisher

  • Emerald