Globalisation of advertising: An overview of trends and issues Research Book Chapters uri icon

Overview

Edition

  • 1st

Time

Date/time value

  • 2017

Identity

Digital Object Identifier (DOI)

  • 10.4324/9781315688626

International Standard Book Number (ISBN) 13

  • 9781138918306

Additional Document Info

Parent Title

  • Global Advertising Practice in a Borderless World

Publisher

  • publisher