A trial engagement? Innovative free and other service trials Journal Articles Refereed uri icon

Overview

Authors

  • Authorship

Published in

  • Journal of Services Marketing

Time

Date/time value

  • 2018

Identity

Digital Object Identifier (DOI)

  • 10.1108/JSM-12-2016-0420

Additional Document Info

Parent Title

  • Journal of Services Marketing

Volume

  • 32

Issue

  • 1

Publisher

  • Emerald Group Publishing Limited