Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Consumer Psychology

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.1016/j.jcps.2014.05.004

Additional Document Info

Parent Title

  • JOURNAL OF CONSUMER PSYCHOLOGY

Volume

  • 25

Issue

  • 1

Publisher

  • Lawrence Erlbaum Associates