The Effect of Customization Strategy and Recommendations on Consumer Decision-Making Conference Proceedings uri icon

Overview

Published in

  • Advances in Consumer Research

Time

Date/time value

  • 2010

Identity

International Standard Book Number (ISBN) 13

  • 978-0-915552-65-8

Additional Document Info

Parent Title

  • 40th Annual Conference of the Association-for-Consumer-Research (ACR)
  • ADVANCES IN CONSUMER RESEARCH, VOL XXXVII

Volume

  • 37

Publisher

  • Association for Consumer Research