Integrated Marketing Communications (IMC): Why Does It Fail? An Analysis of Practitioner Mental Models Exposes Barriers of IMC Implementation Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Advertising Research

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.2501/JAR-55-2-132-145

Additional Document Info

Parent Title

  • JOURNAL OF ADVERTISING RESEARCH

Volume

  • 55

Issue

  • 2

Publisher

  • Advertising Research Foundation