Melbourne Health and Business Research Hub : Find an Expert : The University of Melbourne

Our Research

We are academic researchers with interest to conduct cross-disciplinary healthcare management and marketing research by studying prevention programs, prevention strategies, and other kinds of planning and resourcing techniques that can enhance the effectiveness and outcomes of existing healthcare systems and organisations.

Researchers

Researchers in the research group. Showing 10 of 10.

DR Alex Belli

View Profile

DR Brent Coker

View Profile

A/Prof Niharika Garud

View Profile

DR Zahra Hosseinifard

Prof Jill Lei

A/Prof Fang-Chi Lu

A/Prof Anish Nagpal

Prof Daniel Samson

A/Prof Victor Sojo Monzon

View Profile

MR Andrew Zur

View Profile

Projects

Projects conducted by research group members

Displaying 10 projects from 46 for the research group.

Scholarly Works

Scholarly Works by research group members

Displaying 10 scholarly works from 588 for the research group.

A meta-analysis of the effects of AI agent implementation on customer-level outcomes

SV Srinivasa Raja, DC Orazi, Y Cheng, A Belli

Journal article | 2026 | Journal of Business Research

Open access

AbstractFirms increasingly use AI agents, such as recommendation algorithms and chatbots, to enhance customer value, yet research ..

Platelet inventory management in hospital networks: A reinforcement learning approach

S Valizadeh, B Abbasi, S Nguyen, Z Hosseinifard

Journal article | 2026 | Transportation Research Part E Logistics and Transportation Review

Open access

This study proposes a reinforcement learning (RL)-based framework incorporating the Proximal Policy Optimization (PPO) algorithm t..

From barriers to solutions: an ensemble ranking-based framework for circular economy adoption

S Khan, A Haleem, Z Husain, D Samson

Journal article | 2026 | Operations Management Research

Open access

Several governments and organizations have embraced the Circular Economy (CE) model to promote sustainable economic development. W..

Customers’ tales: Special-request motives and responses to frontline employees’ denials

S Wang, LL Bove, SE Beatty, FC Lu

Journal article | 2026 | Journal of Business Research

This research investigates customers’ motivations for making special requests and their reactions to frontline employees’ (FLEs’) ..

Solving the paradox of Lean Management’s low success rate

D Samson, W Ho, Z Seyedghorban, D Bevington, S Kelly

Journal article | 2026 | Australian Journal of Management

Open access

This study investigates problems related to the high variance in the success rate of lean implementations, using a unique data set..

The effects of human training data (HTD) explanation on purchase intention for artificial intelligence (AI) technologies

Stephanie Kwari, G Nyilasy, A Nagpal, J Lei

Journal article | 2026 | PLoS ONE

Open access

Consumers exhibit resistance to Artificial Intelligence (AI) technologies despite their widespread deployment. One common thread l..

Substitution or Emergency Order? Averting O-Negative Blood Shortages

Z HosseiniFard, M Khatami, B Abbasi, GJ van Houtum

Journal article | 2026 | Production and Operations Management

Blood type substitution is an effective policy for improving the blood supply chain resilience in responding to shortages at hospi..

The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences

N Chen, FC Lu, J Jiao, X Fan

Journal article | 2026 | Journal of Advertising

This research investigates how loneliness influences consumer reactions to advertisements featuring ordinary and extraordinary exp..

Technology Entrepreneurship, the Poor, and Socialism

GD Bruton, W Li, N Garud

Journal article | 2026 | Management and Organization Review

Prior research on technology entrepreneurship has been grounded almost exclusively in capitalist frameworks developed in the Globa..

Attitudes and behaviours of consumers towards plant-based yoghurt alternatives: a cross-cultural study

MK Gupta, JJ Cottrell, DD Torrico, M Hastie, SL Gras, FR Dunshea, J Lei

Journal article | 2026 | Journal of the Science of Food and Agriculture

Open access

BACKGROUND: Increased awareness of sustainable food production and vegan, vegetarian and flexitarian diets are driving the growth ..

News

News by research group members

Displaying 10 news articles from 36 for the research group.

These eight tests will help you decide which of your innovation ideas is going to be a winner

Danny Samson

When it comes to innovation, governments and big businesses, startup entrepreneurs and even individual investors all make choices – place b..

June 13, 2024

pursuit Article

Trying to save money? Our research suggests paying in cash – while you still can

Lachlan Schomburgk, Alex Belli, Arvid O. I. Hoffmann

Cash is in crisis. In Australia, it’s now only used for 16% of in-person transactions, down from about 70% in 2007. The situation is so ..

June 4, 2024

conversation Article

What is dropshipping? 6 things to consider before you start dropshipping as a side hustle

Brent Coker

You buy a new phone case from an online retailer. The phone case arrives safely at your house, the online retailer makes a small profit and..

January 1, 2024

conversation Article

Is viral marketing a key to our planet’s health?

Margaret Wertheim, Brent Coker, Will Steffen

The speed of climate decline is reaching an alarming tipping point. And it’s social media influencers and creative artists who are helping ..

April 1, 2021

pursuit Article

What makes super-viral content so shareable?

Brent Coker

Dr Brent Coker collects memes. A lecturer in the Department of Management and Marketing, Faculty of Business and Economics at the Universit..

November 11, 2020

pursuit Article

What the media tells us about gender diversity at work

Victor Sojo Monzon, Cordelia Fine, Holly Lawford-Smith, Ziying Yang, Karin Verspoor

The current pandemic has drawn attention to the still strongly gender-segregated patterns of work in Australia and globally. This ranges fr..

September 29, 2020

pursuit Article

From #BlackLivesMatter to real workplace change

Victor Sojo Monzon, Michelle Evans

The reignition of the Black Lives Matter movement on the streets of the USA has taken many people by surprise. It is this ‘surprise’ that p..

June 10, 2020

pursuit Article

The toxic spread of COVID-19 racism

Victor Sojo Monzon, Hari Bapuji

The last few weeks have seen an escalation in racially motivated abuse towards people from Asian backgrounds, both here in Australia and ar..

April 27, 2020

pursuit Article

Busting the myths about sexual harassment

Lilia Cortina, Tine K\u00f6hler, Victor Sojo Monzon

The #MeToo movement has put the spotlight on just how widespread and harmful sexual harassment is, injecting much needed urgency into tackl..

February 14, 2020

pursuit Article

Abuse in sport: Bad apples or bad barrels?

Victoria Roberts, Victor Sojo Monzon

Recent history has shone a light on some of the abuse faced by athletes around the world. From the sexual abuse of young swimmers and gymna..

January 7, 2020

pursuit Article

Support Our Research

Contact Us

Interested in engaging with the Melbourne Health and Business Research Hub on potential research collaborations? Please contact the Hub Coordinator, A/Prof Niharika Garud.

Emailniharika.garud@unimelb.edu.au

Melbourne Health and Business Research Hub

Cross-Disciplinary Research on Healthcare Management, Marketing, and Preventive Strategies

Our Research

Researchers

Projects

Joint FBE AI Lab (BehavAI Lab)

Building 4.0 CRC

Use of Oaten Hay to Support Sustainable Development of Dairy Production

Evaluating the Impact of Indigenous Preferential Procurement Programs

VRS Professor Turgay Ayer - Georgia Institute of Technology

Gender Equality in Australia: Impact on Social, Economic & Health Outcomes

An Investigation Into the State of B2B Loyalty

Accelerating B4.0CRC Translation and Impact

The Guide to Gender-Wise Philanthropic Partnerships

Projects to Platforms: Investigation New Forms of Collaboration - Scoping Study

Scholarly Works

A meta-analysis of the effects of AI agent implementation on customer-level outcomes

Platelet inventory management in hospital networks: A reinforcement learning approach

From barriers to solutions: an ensemble ranking-based framework for circular economy adoption

Customers’ tales: Special-request motives and responses to frontline employees’ denials

Solving the paradox of Lean Management’s low success rate

The effects of human training data (HTD) explanation on purchase intention for artificial intelligence (AI) technologies

Substitution or Emergency Order? Averting O-Negative Blood Shortages

The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences

Technology Entrepreneurship, the Poor, and Socialism

Attitudes and behaviours of consumers towards plant-based yoghurt alternatives: a cross-cultural study

News

These eight tests will help you decide which of your innovation ideas is going to be a winner

Trying to save money? Our research suggests paying in cash – while you still can

What is dropshipping? 6 things to consider before you start dropshipping as a side hustle

Is viral marketing a key to our planet’s health?

What makes super-viral content so shareable?

What the media tells us about gender diversity at work

From #BlackLivesMatter to real workplace change

The toxic spread of COVID-19 racism

Busting the myths about sexual harassment

Abuse in sport: Bad apples or bad barrels?

Support Our Research

Contact Us

Acknowledgement of Country