Liliana Bove

The market value of rhetorical signals in technology licensing contracts

Thu Jordan Truong, Stephan Ludwig, Erik Mooi, Liliana Bove

Journal article  |  2022  |  INDUSTRIAL MARKETING MANAGEMENT

Automated text and content analysis in business-to-business (B2B) settings – such as technology licensing – can offer rich insight..

Viewpoint: shaping resilient service ecosystems in times of crises - a trans-Tasman perspective

Julia A Fehrer, Liliana L Bove

Journal article  |  2022  |  JOURNAL OF SERVICES MARKETING

Purpose: The purpose of this paper is to develop a holistic understanding for the shaping of resilient service ecosystems that con..

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin

Journal article  |  2021  |  JOURNAL OF MARKETING

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through tex..

Value proposition dynamics in response to external event triggers

Sara Leroi-Werelds, Katrien Verleye, Nathaniel Line, Liliana Bove

Journal article  |  2021  |  JOURNAL OF BUSINESS RESEARCH

In light of recent calls for adopting a dynamic perspective on value propositions, this paper investigates value proposition dynam..

What is with this empathy business?

Liliana Bove

Scholarly Contribution to Database/Website  |  2021

More research is needed to find the most effective way of managing factors that affect a person’s capacity to empathise and the fl..

An Alternative Framing of Organ Donation Registration: The Collective Donor Behavioral Model

Emma Tinning, Timothy C Bednall, Liliana L Bove, Helen Jordan

Journal article  |  2021  |  Nonprofit and Voluntary Sector Quarterly

Notwithstanding the prevalent use of donor registration prediction models grounded by the theory of planned behavior (TPB), regist..

The effect of ending disclosure on the persuasiveness of narrative PSAs

Davide C Orazi, Jill Lei, Liliana L Bove

Journal article  |  2021  |  Journal of Business Research

Cautionary stories in which misbehavior results in negative outcomes are often used in public service announcements (PSAs) to prom..

Learning from Pandemics Past and Present for Service Theory and Practice

Laszlo Sajtos, Liliana Bove, Eileen Bridges, Jonas Holmqvist

Journal article  |  2021  |  JOURNAL OF SERVICE THEORY AND PRACTICE

Building and sustaining an anti-slavery business model: a tale of two fashion brands

Kanika Meshram, Vikram Bhakoo, Liliana L Bove

Journal article  |  2021  |  JOURNAL OF STRATEGIC MARKETING

Eliminating modern slavery and ensuring gender equality are prominent themes in the UN sustainability development agenda. However,..

What kind of donor are you? Uncovering complexity in donor identity

Liliana Bove, Danielle Chmielewski, Benjamin A Neville, Jing Lei, Anish Nagpal

Journal article  |  2021  |  Psychology and Marketing

Identity is a useful lens to understand donation behavior. However, studies have typically conceptualized and examined donor ident..