Marcus’s research focuses on the non-traditional aspects of marketing. He has conducted research into areas as diverse as the branding of politicians, the ideological framing of sustainability, and consumers use of alternative water sources.
Interested in not-for-profit areas, Marcus has had work experience with politicians, the Royal Victorian Institute for the Blind, and the social marketing organisation Drinkwise Australia. Marcus began working as a lecturer in the Department of Management and Marketing in February 2010.
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Displaying the 10 most recent scholarly works by Marcus Phipps.
Managing the Tensions at the [Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainabillity Management
Lucie K Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Catlin, Shipra Gupta, Nicholas Santos, Kristin Scott, Jerome Williams
Journal article | 2016 | Journal of Public Policy & Marketing
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Marcus Phipps, Lucie K Ozanne, Michael G Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R Catlin, Roland Gau, Rebecca Walker Naylor, Randall L Rose, Bonnie Simpson, Todd Weaver
Journal article | 2013 | Journal of Business Research
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Senior Lecturer In Marketing
Management And Marketing
Consumer Culture Theory Association
Association for Consumer Research
Doctorate of Philosophy (Marketing)
Bachelor of Business (Honours)
Bachelor of Arts/Bachelor of Business