profile icon
Dr

Gergely Nyilasy

Senior Lecturer
Corporate innovation
Entrepreneurial cognition
Technology
Artificial Intelligence
Entrepreneurial decision making
innovation strategy
Virtual Reality
technology management
Social Media
Gergely Nyilasy's Profile Picture
Dr

Gergely Nyilasy

 
Division
Business And Economics
 
Primary Interest
Consumer Behavior
Gergely Nyilasy's Profile Picture
Dr

Gergely Nyilasy

 

I have over ten years of advertising, brand, marketing and business strategy experience on three continents (Europe, North America and Australia). I have helped a wide variety of blue chip global brands, including: adidas, BMW, Delta, Ferrero, General Mills, Hong Kong Trade Development Council, Kaplan, Marriott, MasterCard, McGraw-Hill, Mercedes-Benz, Microsoft, National Football League, Olympus, Pepsi, Reebok, RTL Group, Texas Instruments, and Timberland.


My industry expertise encompasses: Automotive, B2B, consumer goods and services, education, entertainment/media, finance, hospitality, non-profit, pharmaceuticals, sports marketing, technology and telecommunications.My research falls in the broad areas of consumer psychology, innovation/entrepreneurship and sustainability. My recent research projects have involved consumer information processing/decision-making in the contexts of innovation adoption, consumer forecasting, choice architecture and nudges, fake news, persuasion and attitude change and sustainable consumer behaviors. My primary research method is experimental research, both lab-based and field-based with industry partners.

Scholarly Works

Displaying the 24 most recent scholarly works by Gergely Nyilasy.

News

Displaying the most recent news article by Gergely Nyilasy.

Honours, Awards and Fellowships

2014

Dean’s Certificate for Excellence in Teaching (Strategic Marketing, Sem 2, 2013)

University of Melbourne

2014

Dean’s Certificate for Excellence in Teaching (Marketing Strategy, Sem 2, 2013)

University of Melbourne

2014

Dean’s Certificate for Excellence in Teaching (Advanced Marketing Metrics, Sem 2, 2013)

University of Melbourne

2016

Fellow of the Wade Institute of Entrepreneurship, Ormond College


2014

Associate Fellow of the Australian Marketing Institute


5

Awards

Credentials

Positions


Senior Lecturer

Management And Marketing

Education


Mass Communication

University of Georgia

Mass Communication

University of Georgia

English and Hungarian

Pazmany Peter Catholic University