Gergely Nyilasy

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes

Eun Sook Kwon, Greg Nyilasy, Karen Whitehill King, Leonard N Reid

Journal article  |  2021  |  JOURNAL OF ADVERTISING

The role of media context in advertising has been the subject of interest for marketers and media practitioners over the past 50 y..

FAKE NEWS IN THE AGE OF COVID-19

Gergely Nyilasy

Scholarly Contribution to Database/Website  |  2020

Over the last four years, fake news has become an everyday expression, and a major part of any discourse around the media. But wha..

Straight to the Heart Of Your Target Audience - Personalized Advertising Systems Based On Wearable Technology and Heart-Rate Variability

DC Orazi, G Nyilasy

Journal article  |  2019  |  Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify significant areas of research affecting advertising and marketing...

Agency practitioners' Theories about advertising: New directions

G Nyilasy, LN Reid

Book Chapter  |  2019

Impact of Media Context On Advertising Memory: A Meta-Analysis Of Advertising Effectiveness

Eun Sook KWON, Karen Whitehill King, Greg Nyilasy, Leonard N Reid

Journal article  |  2019  |  Journal of Advertising Research

Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years,..

Fake news: When the dark side of persuasion takes over

G Nyilasy

Journal article  |  2019  |  International Journal of Advertising

In this essay, fake news is identified as a sinister form of mass persuasion. The paper reviews the history of the precursors of t..

5 ways to validate your start-up idea

Gergely Nyilasy

Scholarly Contribution to Database/Website  |  2017

Five Star advice to aspiring entrepreneurs about how to validate the market for a business idea, from the experts who’ve studied i..

Just doing it: theorising integrated marketing communications (IMC) practices

M Ots, G Nyilasy

Journal article  |  2017  |  European Journal of Marketing

This paper aims to elaborate on the concept of “integrated marketing communication (IMC) practice” and provide an empirical exposi..

Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

Gergely Nyilasy, Jing Lei, Anish Nagpal, Joseph Tan

Journal article  |  2016  |  PUBLIC HEALTH NUTRITION

OBJECTIVE: The purpose of the present study was to examine the effects of food label nutrition colouring schemes in interaction wi..

You’re Killing Me! Exploring How Consumers with Food Intolerances Navigate Eating Out

Gergely Nyilasy, Michal J Carrington, Julie Ozanne

Conference Proceedings  |  2016  |  Advances in Consumer Research, Volume 44

Celiac disease (CD) is a genetic autoimmune disease affecting about 3 million Americans with diagnoses increasing globally. Within..