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Dr

Cassie Hayward

Senior Lecturer In Psychology
Melbourne School Of Psychological Sciences
Persuasion
Advertising
Marketing
Behaviour Change
Master of Applied Psychology
Attitudes
Ostracism
Social Psychology
Consumer Behaviour
Cassie Hayward's Profile Picture
Dr

Cassie Hayward

 
Division
Medicine, Dentistry And Health Sciences
 
Primary Interest
Social and Applied Psychology
Cassie Hayward's Profile Picture
Dr

Cassie Hayward

 
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Cassie's  Short Profile
 

After receiving her Ph.D. in experimental social psychology, Cassie Hayward (nee Govan) spent two years in the USA as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business. Cassie is a Senior Lecturer in the School of Psychological Sciences.

She is Convenor of the Master of Applied Psychology and teaches into graduate and undergraduate subjects ("Influence and Persuasion" "Applied Research Methods" "Attitude and Behaviour Change" and "Mind, Brain, and Behaviour") along with the Melbourne Business School MBA and EMBA subjects "Managing People". In addition, Cassie heads up Empirica Research - an agency focused on evidence-based methods for social and consumer research. Her academic research concentrated on the structure of attitudes and the use of non-conscious attitude measurement tools. Other areas of her academic research included negotiation, ostracism, juror decision-making and the framing of inequity. She has published in top academic journals and books and presented at psychology and marketing conferences across the USA and Australia. Her commercial research has focused heavily on communications and advertising development, behaviour change, social issues, and consumer attitudes.

Scholarly Works

Displaying the 10 most recent scholarly works by Cassie Hayward.

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Will the "hard-hitting" Covid-19 ads have the desired impact?

Cassandra Hayward

Media  |  2020

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Tackling misconceptions about ovarian cancer

Cassandra Hayward, Lucinda Nolan, Hannah Capes

Media  |  2020

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The Not-So-Common-Wealth of Australia: Evidence for a Cross-Cultural Desire for a More Equal Distribution of Wealth

Michael I Norton, David T Neal, Cassandra L Govan, Dan Ariely, Elise Holland

Journal article  |  2014  |  Analyses of Social Issues and Public Policy

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Qantas Luxury: Grounded Flights, First-class Pajamas, and Twitter Hashtags.

AJC Cuddy, C GOVAN, DT Neal, A Coster

Journal article  |  2012

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I feel, therefore you act: Intrapersonal and interpersonal effects of emotion on negotiation as a function of social power

Jennifer R Overbeck, Margaret A Neale, Cassandra L Govan

Journal article  |  2010  |  ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

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Excluded emotions: The role of anger in antisocial responses to ostracism

Rosalind M Chow, Larissa Z TiedenS, Cassandra L Govan

Journal article  |  2008  |  JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

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Reacting to ostracism: Retaliation or reconciliation?

KD Williams, CL Govan

Book Chapter  |  2004

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Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels

CL Govan, KD Williams

Journal article  |  2004  |  JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

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Impact of ostracism on social judgments and decisions: Explicit and Implicit Responses

C GOVAN, kd williams, ti case

Book Chapter  |  2003

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Investigations into differences between social- and cyberostracism

KD Williams, CL Govan, V Croker, D Tynan, M Cruickshank, A Lam

Journal article  |  2002  |  GROUP DYNAMICS-THEORY RESEARCH AND PRACTICE

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Scholarly Works

News

Displaying the 2 most recent news articles by Cassie Hayward.

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Tackling misconceptions about ovarian cancer

Cassie Hayward

August 31, 2020
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Will the “hard-hitting” COVID-19 ads have the desired impact?

Cassie Hayward

August 28, 2020

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News Articles

Credentials

Positions

Positions

Senior Lecturer In Psychology

Melbourne School Of Psychological Sciences

Education

Education

Doctor of Philosophy

Macquarie University

Bachelor of Science (Psychology) Honours

University of New South Wales

Links

Links