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Dr

Cassie Hayward

Senior Lecturer In Psychology
Melbourne School Of Psychological Sciences
Persuasion
Advertising
Marketing
Behaviour Change
Master of Applied Psychology
Attitudes
Ostracism
Social Psychology
Consumer Behaviour
Cassie Hayward's Profile Picture
Dr

Cassie Hayward

 
Division
Medicine, Dentistry And Health Sciences
 
Primary Interest
Social and Applied Psychology
Cassie Hayward's Profile Picture
Dr

Cassie Hayward

 

After receiving her Ph.D. in experimental social psychology, Cassie Hayward (nee Govan) spent two years in the USA as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business. Cassie is a Senior Lecturer in the School of Psychological Sciences.

She is Convenor of the Master of Applied Psychology and teaches into graduate and undergraduate subjects ("Influence and Persuasion" "Applied Research Methods" "Attitude and Behaviour Change" and "Mind, Brain, and Behaviour") along with the Melbourne Business School MBA and EMBA subjects "Managing People". In addition, Cassie heads up Empirica Research - an agency focused on evidence-based methods for social and consumer research. Her academic research concentrated on the structure of attitudes and the use of non-conscious attitude measurement tools. Other areas of her academic research included negotiation, ostracism, juror decision-making and the framing of inequity. She has published in top academic journals and books and presented at psychology and marketing conferences across the USA and Australia. Her commercial research has focused heavily on communications and advertising development, behaviour change, social issues, and consumer attitudes.

Scholarly Works

Displaying the 10 most recent scholarly works by Cassie Hayward.

11

Scholarly Works

Credentials

Positions

Positions


Senior Lecturer In Psychology

Melbourne School Of Psychological Sciences

Education

Education


Doctor of Philosophy

Macquarie University

Bachelor of Science (Psychology) Honours

University of New South Wales

Links

Links