Ujwal Kayande

The Impact of Analytics in 2020

Ujwal Kayande, Enrico Rizzon, Mohit Khandelwal

Report  |  2020

More organizations are working their way up the maturity ladder—an encouraging sign that analytics investments are paying off. Dur..

The Value of Analytics in 2019

Enrico Rizzon, Ujwal Kayande

Report  |  2019

Organizations across the globe are investing in analytics in the hope of gaining a competitive advantage in an intensifying market..

The Untapped Value of Analytics

Enrico Rizzon, Ujwal Kayande, Vikrant Chaudhary, Young Christelle

Report  |  2018

The growing availability of data combined with expanded connectivity and amplified computational power are creating an unprecedent..

Impact of questionnaire format on reliability, validity, and hypothesis testing

U Kayande, M Viswanathan, RP Bagozzi, S Riethmuller, SYY Cheung

Journal article  |  2017  |  TPM - Testing, Psychometrics, Methodology in Applied Psychology

esearchers use a variety of questionnaire formats to collect data on measures of constructs for theory testing. For example, resea..

Openness and Innovation Performance Revisited

EA Mooi, KH Wathne, U Kayande

Journal article  |  2016  |  Journal of Marketing Behavior

Firms increasingly source new ideas and knowledge from alliances with external partners. Laursen and Salter's (2006) seminal resea..

Attributing Conversion Credit in an Online Environment: An Analysis and Classification

SK Halgamuge, U Kayande, C Wijenayaka Jayawardane

Conference Proceedings  |  2015  |  2015 3rd International Symposium on Computational and Business Intelligence (ISCBI)

What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

John Roberts, Ujwal Kayande, Rajendra K Srivastava

Journal article  |  2015  |  Customer Needs and Solutions

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F Lusch, Murali Mantrala, Robert W Palmatier, Aric Rindfleisch, Lisa K Scheer, Robert Spekman, Shrihari Sridhar

Journal article  |  2015  |  Customer Needs and Solutions

Reputation for Quality or Prominence: What Matters More – and Why?

Aimee L Hamilton, Ujwal Kayande, Paul Seaborn

Conference Proceedings  |  2015  |  Academy of Management Proceedings

There is broad consensus in the strategic management and organization studies literature that reputation has a positive effect on ..

From academic research to marketing practice: Some further thoughts

JH Roberts, U Kayande, S Stremersch

Journal article  |  2014  |  International Journal of Research in Marketing