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Attributing Conversion Credit in an Online Environment: An Analysis and Classification
What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?
Displaying the 19 most recent scholarly works by Ujwal Kayande.
Impact of questionnaire format on reliability, validity, and hypothesis testing
U Kayande, M Viswanathan, RP Bagozzi, S Riethmuller, SYY Cheung
Journal article | 2017 | TPM - Testing, Psychometrics, Methodology in Applied Psychology
esearchers use a variety of questionnaire formats to collect data on measures of constructs for theory testing. For example, resea..
Business-to-Business Buying: Challenges and Opportunities
Rajdeep Grewal, Gary L Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F Lusch, Murali Mantrala, Robert W Palmatier, Aric Rindfleisch, Lisa K Scheer, Robert Spekman, Shrihari Sridhar
Journal article | 2015 | Customer Needs and Solutions
Reputation for Quality or Prominence: What Matters More – and Why?
Aimee L Hamilton, Ujwal Kayande, Paul Seaborn
Conference Proceedings | 2015 | Academy of Management Proceedings
There is broad consensus in the strategic management and organization studies literature that reputation has a positive effect on ..