Ujwal Kayande

The Value of Analytics in 2019

Enrico Rizzon, Ujwal Kayande

Report  |  2019

Organizations across the globe are investing in analytics in the hope of gaining a competitive advantage in an intensifying market..

The Untapped Value of Analytics

Enrico Rizzon, Ujwal Kayande, Vikrant Chaudhary, Young Christelle

Report  |  2018

The growing availability of data combined with expanded connectivity and amplified computational power are creating an unprecedent..

Impact of questionnaire format on reliability, validity, and hypothesis testing

U Kayande, M Viswanathan, RP Bagozzi, S Riethmuller, SYY Cheung

Journal article  |  2017  |  TPM - Testing, Psychometrics, Methodology in Applied Psychology

esearchers use a variety of questionnaire formats to collect data on measures of constructs for theory testing. For example, resea..

Openness and Innovation Performance Revisited

EA Mooi, KH Wathne, U Kayande

Journal article  |  2016  |  Journal of Marketing Behavior

Firms increasingly source new ideas and knowledge from alliances with external partners. Laursen and Salter's (2006) seminal resea..

Attributing Conversion Credit in an Online Environment: An Analysis and Classification

SK Halgamuge, U Kayande, C Wijenayaka Jayawardane

Conference Proceedings  |  2015  |  2015 3rd International Symposium on Computational and Business Intelligence (ISCBI)

What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

John Roberts, Ujwal Kayande, Rajendra K Srivastava

Journal article  |  2015  |  Customer Needs and Solutions

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F Lusch, Murali Mantrala, Robert W Palmatier, Aric Rindfleisch, Lisa K Scheer, Robert Spekman, Shrihari Sridhar

Journal article  |  2015  |  Customer Needs and Solutions

Reputation for Quality or Prominence: What Matters More – and Why?

Aimee L Hamilton, Ujwal Kayande, Paul Seaborn

Conference Proceedings  |  2015  |  Academy of Management Proceedings

There is broad consensus in the strategic management and organization studies literature that reputation has a positive effect on ..

From academic research to marketing practice: Some further thoughts

JH Roberts, U Kayande, S Stremersch

Journal article  |  2014  |  International Journal of Research in Marketing

From academic research to marketing practice: Exploring the marketing science value chain

JH Roberts, U Kayande, S Stremersch

Journal article  |  2014  |  International Journal of Research in Marketing

Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies"

M Viswanathan, U Kayande

Journal article  |  2012  |  Journal of Retailing

The seeds of dissolution: Discrepancy and incoherence in buyer-supplier exchange

Q Wang, U Kayande, S Jap

Journal article  |  2010  |  Marketing Science

How incorporating feedback mechanisms in a DSS affects DSS evaluations

U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH van Bruggen

Journal article  |  2009  |  Information Systems Research

Mapping the bounds of incoherence: How far can you go and how does it affect your brand?

U Kayande, JH Roberts, GL Lilien, DKH Fong

Journal article  |  2007  |  Marketing Science

How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure

A Finn, U Kayande

Journal article  |  2005  |  International Journal of Research in Marketing

Scale modification: Alternative approaches and their consequences

A Finn, U Kayande

Journal article  |  2004  |  Journal of Retailing

Unmasking a phantom: A psychometric assessment of mystery shopping

A Finn, U Kayandé

Journal article  |  1999  |  Journal of Retailing

Reliability assessment and optimization of marketing measurement

A Finn, U Kayandé

Journal article  |  1997  |  Journal of Marketing Research

An examination of temporal patterns in meta-analysis

U Kayande, M Bhargava

Journal article  |  1994  |  Marketing Letters