Julie Ozanne

The power of sharing to support consumers through liminality

Lucie K Ozanne, Julie Ozanne

Journal article  |  2020  |  Australasian Marketing Journal (AMJ)

Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with..

Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality

Samuelson Appau, Julie L Ozanne, Jill Klein

Journal article  |  2020  |  Journal of Consumer Research

Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy co..

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal article  |  2019  |  Journal of Business Research

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..

Commentary: Spirits in the Marketplace

J Ozanne, Samuelson Appau

Journal article  |  2019  |  Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

Rebellious Eating: Older Women Misbehaving through Indulgence

J Ozanne, Emily Moscato

Journal article  |  2019  |  Qualitative Market Research An International Journal

Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims..

Tactical Moments of Creative Destruction for Affordable Housing

LK Ozanne, J Ozanne, M Phipps

Journal article  |  2018  |  Journal of Macromarketing

The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community in..

Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

B Davis, J Ozanne

Journal article  |  2018  |  Journal of the Association for Consumer Research

Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very pro..

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L Ozanne, Brennan Davis, Jeff B Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D Thomas, Ekant Veer

Journal article  |  2017  |  Journal of Public Policy and Marketing

A Field Guide for the Review Process: Writing and Responding to Peer Reviews

Rajesh Bagchi, Lauren Block, Rebecca W Hamilton, Julie L Ozanne

Journal article  |  2017  |  JOURNAL OF CONSUMER RESEARCH

Routines Disrupted: Reestablishing Security through Practice Alignment

M Phipps, J OZANNE

Journal article  |  2017  |  Journal of Consumer Research

Routines are the taken-for-granted practices that form the rhythm of everyday life, making people feel secure. How do consumers ma..