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Prof

Julie Ozanne

Professor
Management And Marketing
Interpretive
participatory
and action methods
social sciences
business & economics
business
management
consumption
community
Julie Ozanne's Profile Picture
Prof

Julie Ozanne

 
Division
Business And Economics
 
Primary Interest
Transformative Consumer Research
Julie Ozanne's Profile Picture
Prof

Julie Ozanne

 
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Julie's  Short Profile
 

Julie L. Ozanne is the Professor of Marketing at the University of Melbourne. Julie is a transformative consumer researcher who specializes in alternative methodologies for the study of social problems, such as interpretive, critical, participatory, and community action research methods.

She also examines the problems of the poor and the low literate, as well as new forms of sustainable exchange based on sharing. Her scholarship has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of International Business Studies, Journal of Business Research, and Journal of Marketing Management, among other outlets. She is an associate editor at the Journal of Consumer Research, and on the editorial review board of Journal of Public Policy & Marketing, AMS Review, Consumption, Markets, and Culture, and Journal of Marketing Management. She is the chair of the TCR advisory committee (2013-15), co-edited the book--Transformative Consumer Research for Personal and Collective Well-Being (2012), co-chaired the 2009 and 2015 TCR conference, and was a keynote speaker for the 2011 and 2013 TCR conference. She was also recognized as the best reviewer of 2007 at the Journal of Public Policy & Marketing. In 2006 she was named the Ferber award winner at the Journal of Consumer Research (for best article based on a dissertation for which she was the supervisor). She regularly presents at the ACR doctoral consortium and has received over a dozen teaching awards.

Scholarly Works

Displaying the 10 most recent scholarly works by Julie Ozanne.

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The power of sharing to support consumers through liminality

Lucie K Ozanne, Julie Ozanne

Journal article  |  2020  |  Australasian Marketing Journal (AMJ)

Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with..

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Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality

Samuelson Appau, Julie L Ozanne, Jill Klein

Journal article  |  2020  |  Journal of Consumer Research

Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy co..

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Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal article  |  2019  |  Journal of Business Research

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..

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Spirits in the marketplace

JL Ozanne, S Appau

Journal article  |  2019  |  Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

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Commentary: Spirits in the Marketplace

J Ozanne, Samuelson Appau

Journal article  |  2019  |  Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

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Rebellious Eating: Older Women Misbehaving through Indulgence

J Ozanne, Emily Moscato

Journal article  |  2019  |  Qualitative Market Research: An International Journal

Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims..

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Tactical Moments of Creative Destruction for Affordable Housing

LK Ozanne, J Ozanne, M Phipps

Journal article  |  2018  |  Journal of Macromarketing

The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community in..

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Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

B Davis, J Ozanne

Journal article  |  2018  |  Journal of the Association for Consumer Research

Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very pro..

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Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L Ozanne, Brennan Davis, Jeff B Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D Thomas, Ekant Veer

Journal article  |  2017  |  Journal of Public Policy and Marketing

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A Field Guide for the Review Process: Writing and Responding to Peer Reviews

Rajesh Bagchi, Lauren Block, Rebecca W Hamilton, Julie L Ozanne

Journal article  |  2017  |  JOURNAL OF CONSUMER RESEARCH

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Scholarly Works

Keyword Analysis

Marketing
Expanding Knowledge
Management and Productivity
Cultural Studies
Business and Management
Policy and Administration

Honours, Awards and Fellowships

2005

Ferber Award

Journal of Consumer Research

1

Award

Credentials

Positions

Positions

Professor

Management And Marketing

Associate Editor

Journal of Consumer Research

Chair

Transformative Consumer Research Advisory Board

Member

Association for Consumer Research

Education

Education

Doctor of Philosophy

The University of North Carolina at Chapel Hill

Links

Links