Julie Ozanne

Research Pathways for Societal Impact: A Typology of Relational Engagements for Consumer Psychology Research

Julie L Ozanne, Brennan Davis, Akon E Ekpo

Journal article  |  2021  |  JOURNAL OF CONSUMER PSYCHOLOGY

Consumer psychology research achieves desirable societal impact when it affects positive changes in the world. Increasingly, resea..

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery

Lucie K Ozanne, Julie L Ozanne

Journal article  |  2021  |  JOURNAL OF PUBLIC POLICY & MARKETING

Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the i..

The power of sharing to support consumers through liminality

Lucie K Ozanne, Julie Ozanne

Journal article  |  2020  |  Australasian Marketing Journal

Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with..

Action research methods in consumer culture

Julie L Ozanne, Laurel Anderson

Book Chapter  |  2020

Action research is an alternative approach to conducting marketing research that works with consumers and producers to co-create e..

Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality

Samuelson Appau, Julie L Ozanne, Jill Klein

Journal article  |  2020  |  Journal of Consumer Research

Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy co..

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal article  |  2019  |  Journal of Business Research

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..

Commentary: Spirits in the Marketplace

J Ozanne, Samuelson Appau

Journal article  |  2019  |  Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

Rebellious Eating: Older Women Misbehaving through Indulgence

J Ozanne, Emily Moscato

Journal article  |  2019  |  Qualitative Market Research: An International Journal

Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims..

Tactical Moments of Creative Destruction for Affordable Housing

LK Ozanne, J Ozanne, M Phipps

Journal article  |  2018  |  Journal of Macromarketing

The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community in..

How is collaboration beneficial to you and your business?

Julie L Ozanne, Lucie K Ozanne

Book Chapter  |  2018