Julie L. Ozanne is the Professor of Marketing at the University of Melbourne. Julie is a transformative consumer researcher who specializes in alternative methodologies for the study of social problems, such as interpretive, critical, participatory, and community action research methods.
She also examines the problems of the poor and the low literate, as well as new forms of sustainable exchange based on sharing. Her scholarship has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of International Business Studies, Journal of Business Research, and Journal of Marketing Management, among other outlets. She is an associate editor at the Journal of Consumer Research, and on the editorial review board of Journal of Public Policy & Marketing, AMS Review, Consumption, Markets, and Culture, and Journal of Marketing Management. She is the chair of the TCR advisory committee (2013-15), co-edited the book--Transformative Consumer Research for Personal and Collective Well-Being (2012), co-chaired the 2009 and 2015 TCR conference, and was a keynote speaker for the 2011 and 2013 TCR conference. She was also recognized as the best reviewer of 2007 at the Journal of Public Policy & Marketing.In 2006 she was named the Ferber award winner at the Journal of Consumer Research (for best article based on a dissertation for which she was the supervisor). She regularly presents at the ACR doctoral consortium and has received over a dozen teaching awards.
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Measuring the impact of transformative consumer research: The relational engagement approa..
Displaying the 69 most recent scholarly works by Julie Ozanne.
Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue
J Ozanne, Brennan Davis
Journal article | 2019 | Journal of Business Research
The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..
Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits
B Davis, J Ozanne
Journal article | 2018 | Journal of the Association for Consumer Research
Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very pro..
Assessing the Societal Impact of Research: The Relational Engagement Approach
Julie L Ozanne, Brennan Davis, Jeff B Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D Thomas, Ekant Veer
Journal article | 2017 | Journal of Public Policy and Marketing
Honours, Awards and Fellowships
Management And Marketing
Journal of Consumer Research
Transformative Consumer Research Advisory Board
Association for Consumer Research
Doctor of Philosophy
The University of North Carolina at Chapel Hill