Prof Julie Ozanne

Julie L. Ozanne is the Professor of Marketing at the University of Melbourne. Julie is a transformative consumer researcher who specializes in alternative methodologies for the study of social problems, such as interpretive, critical, participatory, and community action research methods.

She also examines the problems of the poor and the low literate, as well as new forms of sustainable exchange based on sharing. Her scholarship has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of International Business Studies, Journal of Business Research, and Journal of Marketing Management, among other outlets. She is an associate editor at the Journal of Consumer Research, and on the editorial review board of Journal of Public Policy & Marketing, AMS Review, Consumption, Markets, and Culture, and Journal of Marketing Management. She is the chair of the TCR advisory committee (2013-15), co-edited the book--Transformative Consumer Research for Personal and Collective Well-Being (2012), co-chaired the 2009 and 2015 TCR conference, and was a keynote speaker for the 2011 and 2013 TCR conference. She was also recognized as the best reviewer of 2007 at the Journal of Public Policy & Marketing.In 2006 she was named the Ferber award winner at the Journal of Consumer Research (for best article based on a dissertation for which she was the supervisor). She regularly presents at the ACR doctoral consortium and has received over a dozen teaching awards.

Find out more about Julie Ozanne's experience

Julie Ozanne's highlights

FEATURED Journal article

Routines Disrupted: Reestablishing Security through Practice Alignment

Julie Ozanne's selected work

Measuring the impact of transformative consumer research: The relational engagement approa..

Journal article

Spirits in the marketplace

Journal article

Rebellious Eating: Older Women Misbehaving through Indulgence

Journal article

Commentary: Spirits in the Marketplace

Journal article

Tactical Moments of Creative Destruction for Affordable Housing

Journal article

Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefi..

Journal article

Scholarly Works

Displaying the 71 most recent scholarly works by Julie Ozanne.

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal article | 2019 | Journal of Business Research

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..

Spirits in the marketplace

JL Ozanne, S Appau

Journal article | 2019 | Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

Rebellious Eating: Older Women Misbehaving through Indulgence

J Ozanne, Emily Moscato

Journal article | 2019 | Qualitative Market Research: An International Journal

Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims..

Commentary: Spirits in the Marketplace

J Ozanne, Samuelson Appau

Journal article | 2019 | Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

Tactical Moments of Creative Destruction for Affordable Housing

LK Ozanne, J Ozanne, M Phipps

Journal article | 2018 | Journal of Macromarketing

The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community in..

Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

B Davis, J Ozanne

Journal article | 2018 | Journal of the Association for Consumer Research

Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very pro..

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L Ozanne, Brennan Davis, Jeff B Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D Thomas, Ekant Veer

Journal article | 2017 | Journal of Public Policy and Marketing

A Field Guide for the Review Process: Writing and Responding to Peer Reviews

Rajesh Bagchi, Lauren Block, Rebecca W Hamilton, Julie L Ozanne

Journal article | 2017 | Journal of Consumer Research

Routines Disrupted: Reestablishing Security through Practice Alignment

M Phipps, J OZANNE

Journal article | 2017 | Journal of Consumer Research

Routines are the taken-for-granted practices that form the rhythm of everyday life, making people feel secure. How do consumers ma..

The Transformative Consumer Research Movementl

Brennan Davis, Julie L Ozanne, Ronald Paul Hill

Journal article | 2016 | Journal of Public Policy and Marketing

You’re Killing Me! Exploring How Consumers with Food Intolerances Navigate Eating Out

Gergely Nyilasy, Michal J Carrington, Julie Ozanne

Conference Proceedings | 2016 | Advances in Consumer Research, Volume 44

Celiac disease (CD) is a genetic autoimmune disease affecting about 3 million Americans with diagnoses increasing globally. Within..

How alternative consumer markets can build community resiliency

Lucie K Ozanne, Julie L Ozanne

Journal article | 2016 | European Journal of Marketing

Transformative Consumer Research (Research Curation)

J OZANNE

Journal article | 2015 | Journal of Consumer Research

The rising tide of corporate accountability: deliberative and participatory methods for positive impact

Canan Corus, Julie L Ozanne

Book Chapter | 2014

Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood

Bige Saatcioglu, Julie L Ozanne

Journal article | 2013 | Journal of Consumer Research

Action research methods in consumer culture

JL Ozanne, L Anderson

Book Chapter | 2013

Conceptualizing a transformative research agenda

David Crockett, Hilary Downey, A Fuat Firat, Julie L Ozanne, Simone Pettigrew

Journal article | 2013 | Journal of Business Research

Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes

Julie L Ozanne, Emily M Moscato, Danylle R Kunkel

Journal article | 2013 | Journal of Public Policy and Marketing

A Critical Spatial Approach to Marketplace Exclusion and Inclusion

Bige Saatcioglu, Julie L Ozanne

Journal article | 2013 | Journal of Public Policy and Marketing

Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets

Canan Corus, Julie L Ozanne

Journal article | 2012 | Journal of Business Research

Preface

DG Mick, S Pettigrew, C Pechmann, JL Ozanne

Book | 2012

Sensitizing Principles and Practices Central to Social Change Methodologies

Julie L Ozanne, Eileen Fischer

Book Chapter | 2012

Transformative Consumer Research for Personal and Collective Well-Being

Book | 2012

Origins, Qualities, and Envisionments of Transformative Consumer Research

David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie L Ozanne

Book Chapter | 2012

TRANSFORMATIVE CONSUMER RESEARCH FOR PERSONAL AND COLLECTIVE WELL-BEING Preface

David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie L Ozanne

Book Chapter | 2012

A Child's Right to Play: The Social Construction of Civic Virtues in Toy Libraries

Lucie K Ozanne, Julie L Ozanne

Journal article | 2011 | Journal of Public Policy & Marketing

Critical Literacy Programs: Can Business Literacy be a Catalyst for Economic and Social Change?

Canan Corus, Julie L Ozanne

Journal article | 2011 | Journal of Macromarketing

Introduction to the Special Issue on Transformative Consumer Research: Creating Dialogical Spaces for Policy and Action Research

Julie L Ozanne

Journal article | 2011 | Journal of Public Policy & Marketing

The practice of transformative consumer research - Some issues and suggestions

undefined Ozanne, undefined Pettigrew, undefined Crockett, undefined Fuat Firat, undefined Downey, undefined Pescud

Journal article | 2011 | Journal of Research for Consumers

Socialization into consumer culture: hunters learning to be men

Jon Littlefield, Julie L Ozanne

Journal article | 2011 | Consumption, Markets and Culture

Community Action Research

Julie L Ozanne, Laurel Anderson

Journal article | 2010 | Journal of Public Policy and Marketing

The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing

Julie L Ozanne, Canan Corus, Bige Saatcioglu

Journal article | 2009 | Journal of Public Policy and Marketing

Commentary: The critical participant

JB Murray, JL Ozanne

Journal article | 2009 | Journal of Marketing Management

Building the Transformative Consumer Research Community: Opportunities and Obstacles for Rising Scholars

Julie L Ozanne

Conference Proceedings | 2009 | ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

Taking It to the Streets: Methodological Challenges of Doing Transformative Consumer Research on Health

Julie L Ozanne

Conference Proceedings | 2009 | ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

Consumer Socialization: The Role of Hunting and Gun Rituals in Becoming a Man

Jon Littlefield, Julie L Ozanne

Conference Proceedings | 2009 | ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

"Community Action Research on Diabetes"

Laurel Anderson, Julie L Ozanne

Conference Proceedings | 2009 | ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

Participatory action research

Julie L Ozanne, Bige Saatcioglu

Journal article | 2008 | Journal of Consumer Research

An interpretive examination of the development of cultural sensitivity in international business

Jon M Shapiro, Julie L Ozanne, Bige Saatcioglu

Journal article | 2008 | Journal of International Business Studies

Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research

JL Ozanne, B Saatcioglu

Book Chapter | 2007 | Advances in International Management