Julie Ozanne

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery

Lucie K Ozanne, Julie L Ozanne

Journal article  |  2021  |  JOURNAL OF PUBLIC POLICY & MARKETING

Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the i..

The power of sharing to support consumers through liminality

Lucie K Ozanne, Julie Ozanne

Journal article  |  2020  |  Australasian Marketing Journal

Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with..

Action research methods in consumer culture

Julie L Ozanne, Laurel Anderson

Book Chapter  |  2020

Action research is an alternative approach to conducting marketing research that works with consumers and producers to co-create e..

Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality

Samuelson Appau, Julie L Ozanne, Jill Klein

Journal article  |  2020  |  Journal of Consumer Research

Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy co..

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal article  |  2019  |  Journal of Business Research

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research wi..

Rebellious Eating: Older Women Misbehaving through Indulgence

J Ozanne, Emily Moscato

Journal article  |  2019  |  Qualitative Market Research: An International Journal

Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims..

Commentary: Spirits in the Marketplace

J Ozanne, Samuelson Appau

Journal article  |  2019  |  Journal of Marketing Management

Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to ..

Tactical Moments of Creative Destruction for Affordable Housing

LK Ozanne, J Ozanne, M Phipps

Journal article  |  2018  |  Journal of Macromarketing

The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community in..

How is collaboration beneficial to you and your business?

Julie L Ozanne, Lucie K Ozanne

Book Chapter  |  2018

Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

B Davis, J Ozanne

Journal article  |  2018  |  Journal of the Association for Consumer Research

Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very pro..