Holder of several prestigious international academic awards, including Fulbright (2007-2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS research grant (2013-2014), Dr. Grincheva travelled around the world to conduct research on digital diplomacy. Focusing on new museology and social media technologies, she has successfully implemented several research projects on the “diplomatic” uses of new media by the largest museums in North America, Europe, and Asia-Pacific.
Her research appeared in many prominent international academic journals, including Journal of Creative Communications; Museum International; Curator, The Museum Journal; Hague Journal of Diplomacy; Global Media and Communication Journal; Museum and Society, and others. Among her most influential publications is an award-winning short format book, Psychopower of Cultural Diplomacy in the Information Age, that received 2013 Digital Humanities (DH) Research Award in the category “Best DH short publication.” Currently, she is working on two publication projects contracted by Routledge. The first book, Branding the Global Guggenheim: Cultural Diplomacy in the Neoliberal Age, explores franchising museum practices as new avenues for contemporary institutional diplomacy. The second monograph, Museum Diplomacy in the Digital Age, will contribute to the ‘Museum Meanings’ Routledge series. It will explore online museum spaces as sites of social activism and digital diplomacy through several case studies, including the Virtual Museum of the Pacific, A History of the Wold in 100 Objects, and YouTube Play. Her current research interests include deep mapping and digital visualization of museum multiple impacts upon their neighbourhoods, cities and societies in a larger global context. She has recently successfully competed award-winning research project, Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map. The project employs Geographic Information Technologies to develop a digital mapping research tool which can visualize time-space development of museum “soft power,” defined as an institutional ability to attract large and diverse audiences and generate economic capital. The 3D demo of the soft power map system is available online: http://victoriasoftware.com/demo/
Find out more about Natalia Grincheva's experience
Natalia Grincheva's highlights
FEATURED Journal article
Glocal diplomacy of Louvre Abu Dhabi: museum diplomacy on the cross-roads of local, national and global ambitions
Read moreNatalia Grincheva's selected work
Museums in cyberspace
NEWS ARTICLE
Global Trends in Museum Diplomacy: Post-Guggenheim Developments
Book
Treading softly in power diplomacy
NEWS ARTICLE
Museum Diplomacy in the Digital Age
Book
Beyond State versus Non-state Dichotomy: The State Hermitage Museum as a Russian Diplomacy..
Journal article
The Form and Content of ‘Digital Spatiality’: Mapping the Soft Power of DreamWorks Animati..
Journal article
Natalia Grincheva's selected work
Projects
Research Grants:
2018: Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map
Melbourne University in collaboration with the Australian Center for the Moving Image
The Melbourne Engagement Grant
2013: Singapore Memory Project: Digital Nation Branding
Singapore National Library Board, Singapore
City Future Fund Travel Grant
2013: Comparative Studies of Digital Diplomacy across Countries
Concordia University, Montreal, Canada
SOROS Global Supplementary Grant Program
2012: American Museums and their Role in the U.S. Cultural Diplomacy
USC Centre on Public Diplomacy, Los Angeles, USA
Travel Mobility Research Grant
2012 -2013: Digital Diplomacy of Australian Museums
RMIT University, Melbourne, Australia
Australian Endeavour Research Fellowship
2011 -2014: Social Media Strategies for Cultural Diplomacy of the 21st Century
Concordia University, Montreal, Canada
Fonds de Recherche du Québec
Scholarships:
2013-2014: David J. Azrieli Graduate Fellowship, Concordia University (stipend)
2010-2013: Graduate Fellowship, Concordia University (tuition and stipend)
2007-2009: Fulbright Scholarship, U.S. Bureau of Educational and Cultural Affairs (tuition and stipend)
Scholarly Works
Displaying the 10 most recent scholarly works by Natalia Grincheva.
News
Displaying the 3 most recent news articles by Natalia Grincheva.
Honours, Awards and Fellowships
Credentials
Positions
Positions
Honorary
Culture And Communication
Research Fellow - Digital Studio
Culture And Communication
Honorary
Culture And Communication
Member
U40 - Young Experts Capacity Building Programme ‘Cultural Diversity 2030’ | UNESCO
Member
International Council of Museums (ICOM) | UNESCO
Education
Education
PhD in Humanities
Concordia University
MA in Arts Management
American University