Holder of several prestigious international academic awards, including Fulbright (2007-2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS research grant (2013-2014), Dr. Grincheva travelled around the world to conduct research on digital diplomacy. Focusing on new museology and social media technologies, she has successfully implemented several research projects on the “diplomatic” uses of new media by the largest museums in North America, Europe, and Asia-Pacific.
Her research appeared in many prominent international academic journals, including Journal of Creative Communications; Museum International; Curator, The Museum Journal; Hague Journal of Diplomacy; Global Media and Communication Journal; Museum and Society, and others. Among her most influential publications is an award-winning short format book, Psychopower of Cultural Diplomacy in the Information Age, that received 2013 Digital Humanities (DH) Research Award in the category “Best DH short publication.” Currently, she is working on two publication projects contracted by Routledge. The first book, Branding the Global Guggenheim: Cultural Diplomacy in the Neoliberal Age, explores franchising museum practices as new avenues for contemporary institutional diplomacy. The second monograph, Museum Diplomacy in the Digital Age, will contribute to the ‘Museum Meanings’ Routledge series. It will explore online museum spaces as sites of social activism and digital diplomacy through several case studies, including the Virtual Museum of the Pacific, A History of the Wold in 100 Objects, and YouTube Play. Her current research interests include deep mapping and digital visualization of museum multiple impacts upon their neighbourhoods, cities and societies in a larger global context. She has recently successfully competed award-winning research project, Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map. The project employs Geographic Information Technologies to develop a digital mapping research tool which can visualize time-space development of museum “soft power,” defined as an institutional ability to attract large and diverse audiences and generate economic capital. The 3D demo of the soft power map system is available online: http://victoriasoftware.com/demo/
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FEATURED Journal article
Glocal diplomacy of Louvre Abu Dhabi: museum diplomacy on the cross-roads of local, national and global ambitions
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Honours, Awards and Fellowships
Credentials
Positions
Honorary
Culture And Communication
Research Fellow - Digital Studio
Culture And Communication
Honorary
Culture And Communication
Member
U40 - Young Experts Capacity Building Programme ‘Cultural Diversity 2030’ | UNESCO
Member
International Council of Museums (ICOM) | UNESCO
Education
PhD in Humanities
Concordia University
MA in Arts Management
American University