Zahra Seyedghorban

The role of brand representatives in predicting trust in early buyer–supplier relationships

Zahra Seyedghorban, Dayna SIMPSON, Margaret Matanda

Journal article  |  2021  |  Journal of Business and Industrial Marketing

Purpose The purpose of this study is to explore the dynamics of trust creation in an early buyer–supplier relationship phase at th..

Quo vadis OSCM? An analysis of past and future trends in operations and supply chain management research

Z Seyedghorban, D Samson, M Swink

Journal article  |  2021  |  Decision Sciences

Digitalization opportunities for the procurement function: pathways to maturity

Zahra Seyedghorban, Danny Samson, Hossein Tahernejad

Journal article  |  2020  |  International Journal of Operations & Production Management

Purpose This research aims at investigating the common practical problem of how procurement can be transformed from tactical and a..

Digitalisation in Procurement and Supply 2020

Zahra Seyedghorban, Danny Samson

Report  |  2020

Supply Chain Digitalisation: Past, Present, and Future

Zahra Seyedghorban, Hossein Tahernejad, Royston Meriton, Gary Graham

Journal article  |  2020  |  Production Planning & Control

The fourth Industrial Revolution is driving the creation of a more connected ecosystem. Organizations are now re-shaping their str..

Supply Chain in the Dawn of Industry 4.0

Zahra Seyedghorban, Danny Samson

Conference Proceedings  |  2019  |  Proceedings of POMS Conference

Industry 4.0 is driving the emergence a new stream of technologies including: Artificial intelligence, Machine Learning, 3D Printi..

Digitalisation in Procurement and Supply 2019

Zahra Seyedghorban, Danny Samson

Report  |  2019

Past, Present, and Future of Operations Science

Z Seyedghorban, Daniel Samson

Conference Proceedings  |  2018

The field of “operations science” has been developing and expanding quickly. It has been almost 70 years of scholarly communicatio..

Advancing theory and knowledge in the business-to-business branding literature

Zahra Seyedghorban, Margaret Jekanyika Matanda, Peter LaPlaca

Journal article  |  2016  |  Journal of Business Research

Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension

Zahra Seyedghorban, Hossein Tahernejad, Margaret Jekanyika Matanda

Journal article  |  2016  |  Journal of Advertising