Kyujin Shim

Consumers' ethical orientation and pro-firm behavioral response to CSR

KyuJin Shim, Soojin Kim

Journal article  |  2019  |  Asian Journal of Business Ethics

This study identifies the roles of consumers’ ethical orientations and CSR (perceived corporate social responsibility) motives and..

Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company Over Sweatshop Issues in Supplier Factories Overseas

Joon Soo Lim, Kyujin Shim

Journal article  |  2019  |  American Behavioral Scientist

The current research examines the effects of individualizing moral foundations (i.e., fairness and care) on consumer boycotts agai..

Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement

K Shim, Klive Soo-Kwang Oh

Journal article  |  2019  |  Media and Communication

This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of onl..

Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions

Arunima Krishna, Soojin Kim, KyuJin Shim

Journal article  |  2019  |  Communication Research

The purpose of this study was to investigate (a) how allegations of gender discrimination affect consumers’ relationship with the ..

Social Media Posts on Samsung Galaxy Note 7 Explosion: A Comparative Analysis of Crisis Framing and Sentiments in Three Nations

Seok Kang, KyuJin Shim, Jiyoun Kim

Journal article  |  2019  |  Journal of International Crisis and Risk Communication Research

This study explores the Samsung Galaxy Note 7 explosion crisis by analyzing posts on Twitter in three nations: the United States, ..

Who creates the bandwagon? The dynamics of fear of isolation, opinion congruency and anonymity-preference on social media in the 2017 South Korean presidential election

KyuJin Shim, Soo-Kwang Klive Oh

Journal article  |  2018  |  Computers in Human Behavior

This paper proposes a new approach to study fear of isolation (FOI), with special attention to psychological motivations/gratifica..

Impact of Moral Ethics on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in US, Korea, and Singapore.

K Shim, Hichang Cho, Soojin Kim, Su Lin Yeo

Journal article  |  2018  |  Communication Research

This study investigates the effects of individuals’ moral foundations on perceptions and responses to a company’s crisis. Drawing ..

The Impacts of Ethical Philosophy on Corporate Hypocrisy Perception and Communication Intentions Toward CSR

Kyujin Shim, Jeong-Nam Kim

Journal article  |  2017  |  International Journal of Business Communication

This study investigates how perceptions of corporate hypocrisy from corporate social responsibility activities connect the public’..

Does ethical orientation matter? Determinants of public reaction to CSR communication

Kyujin Shim, Myojung Chung, Young Kim

Journal article  |  2017  |  Public Relations Review

Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism)..

Subjectivity in media source perception: Fox news versus NPR

KyuJin Shim

Journal article  |  2016  |  Journal of Applied Journalism & Media Studies

The purpose of this study is to explore the link between political affinity and source credibility perception through the cases of..

The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

KyuJin Shim, Sung-Un Yang

Journal article  |  2016  |  Public Relations Review

Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputat..

Beyond the Western Masses: Demography and Pakistani Media Credibility Perceptions

K Shim

Journal article  |  2015  |  International Journal of Communication

Based on a random survey sample, this study examines audience assessments of different media platforms in Pakistan. We found that ..

Hardcore Subcultures for Law-Abiding Citizens and Online Nationalism: Case Study on the Korean Internet Community ILBE Jeojangso

KyuJin Shim

Book Chapter  |  2015

What leads to ILBE’s great success and the popularity of its site, in contrast to the humble beginnings of its conservative predec..

The Effect of Biased Expectation of News Media on Persuasion in a Government Crisis: An Application of Expectancy Violation Theory

K Shim

Journal article  |  2015  |  Korean Journal of Advertising

The purpose of this study is to investigate how publics perceive news coverage of a government crisis based on their biased percep..

Impact of Social Media on Power Relations of Korean Health Activism

KyuJin Shim

Journal article  |  2014  |  Media and Communication

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and ..

Strategic corporate social responsibility and local health activism: An exploration into the case of Novartis’ issues management

K Shim

Journal article  |  2013  |  Health Communication Research

Through case analysis of Novartis’ issues management and public relations strategy in South Korea, the study explores how Korean h..

After Broadband Infrastructure Saturation: The Impact of Public Investment on Rural Social Capital

Kyujin Shim

Journal article  |  2013  |  INTERNATIONAL JOURNAL OF COMMUNICATION

Having attained 98% coverage in rural areas in South Korea, the Information Network Village (INVIL) project began to focus not onl..