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After Broadband Infrastructure Saturation: The Impact of Public Investment on Rural Social..
Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company O..
Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political ..
Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consu..
Displaying the 17 most recent scholarly works by Kyujin Shim.
Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company Over Sweatshop Issues in Supplier Factories Overseas
Joon Soo Lim, Kyujin Shim
Journal article | 2019 | American Behavioral Scientist
The current research examines the effects of individualizing moral foundations (i.e., fairness and care) on consumer boycotts agai..
Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
K Shim, Klive Soo-Kwang Oh
Journal article | 2019 | Media and Communication
This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of onl..
Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions
Arunima Krishna, Soojin Kim, KyuJin Shim
Journal article | 2019 | Communication Research
The purpose of this study was to investigate (a) how allegations of gender discrimination affect consumers’ relationship with the ..
Social Media Posts on Samsung Galaxy Note 7 Explosion: A Comparative Analysis of Crisis Framing and Sentiments in Three Nations
Seok Kang, KyuJin Shim, Jiyoun Kim
Journal article | 2019 | Journal of International Crisis and Risk Communication Research
This study explores the Samsung Galaxy Note 7 explosion crisis by analyzing posts on Twitter in three nations: the United States, ..
Who creates the bandwagon? The dynamics of fear of isolation, opinion congruency and anonymity-preference on social media in the 2017 South Korean presidential election
KyuJin Shim, Soo-Kwang Klive Oh
Journal article | 2018 | Computers in Human Behavior
This paper proposes a new approach to study fear of isolation (FOI), with special attention to psychological motivations/gratifica..
Impact of Moral Ethics on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in US, Korea, and Singapore.
K Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Journal article | 2018 | Communication Research
This study investigates the effects of individuals’ moral foundations on perceptions and responses to a company’s crisis. Drawing ..
The Impacts of Ethical Philosophy on Corporate Hypocrisy Perception and Communication Intentions Toward CSR
Kyujin Shim, Jeong-Nam Kim
Journal article | 2017 | International Journal of Business Communication
This study investigates how perceptions of corporate hypocrisy from corporate social responsibility activities connect the public’..
Does ethical orientation matter? Determinants of public reaction to CSR communication
Kyujin Shim, Myojung Chung, Young Kim
Journal article | 2017 | Public Relations Review
Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism)..
The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
KyuJin Shim, Sung-Un Yang
Journal article | 2016 | Public Relations Review
Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputat..
The Effect of Biased Expectation of News Media on Persuasion in a Government Crisis: An Application of Expectancy Violation Theory
Journal article | 2015 | Korean Journal of Advertising
The purpose of this study is to investigate how publics perceive news coverage of a government crisis based on their biased percep..
Strategic corporate social responsibility and local health activism: An exploration into the case of Novartis’ issues management
Journal article | 2013 | Health Communication Research
Through case analysis of Novartis’ issues management and public relations strategy in South Korea, the study explores how Korean h..
After Broadband Infrastructure Saturation: The Impact of Public Investment on Rural Social Capital
Journal article | 2013 | INTERNATIONAL JOURNAL OF COMMUNICATION
Having attained 98% coverage in rural areas in South Korea, the Information Network Village (INVIL) project began to focus not onl..