Daiane Scaraboto

“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers

MC Zanette, D Scaraboto

Journal article  |  2019  |  Journal of Business Research

Despite claims supporting its relevance, the role of objects as carriers of institutional logics has been overlooked in marketing ..

Motherhood in migration: schools as acculturation agents

P Rojas Gaviria, F Cardoso, D Scaraboto, L De Araujo Gil

Journal article  |  2019  |  Consumption Markets & Culture

Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in c..

From the corset to Spanx: shapewear as a marketplace icon

MC Zanette, D Scaraboto

Journal article  |  2019  |  Consumption Markets & Culture

This article presents the marketplace icon of shapewear—clothing that changes the shape of the human body by compressing or enhanc..

Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities

SO de Almeida, D Scaraboto, JP dos Santos Fleck, M Dalmoro

Journal article  |  2018  |  Journal of Interactive Marketing

Seriously engaged consumers create and manage online communities dedicated to brands or consumption activities, but this type of e..

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

RV Kozinets, D Scaraboto, MA Parmentier

Journal article  |  2018  |  Journal of Marketing Management

The basis of netnography is rather simple. It is grounded by the principle that the perspective of an embodied, temporally, histor..

Consumer-Produced, Emergent, and Hybrid Markets

Daiane Scaraboto, Eminegül Karababa

Book Chapter  |  2018

This textbook systematically explores the rich mosaic of consumer culture and the ways it affects personal identity, social intera..

Why papers are rejected and how to get yours accepted: Advice on the construction of interpretive consumer research articles

E Fischer, A Gopaldas, D Scaraboto

Journal article  |  2017  |  Qualitative Market Research: An International Journal

Purpose: Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best effo..

Holy Mary Goes ’Round: Using Object Circulation to Promote Hybrid Value Regimes in Alternative Economies

D Scaraboto, B Figueiredo

Journal article  |  2017  |  Journal of Macromarketing

This study examines how object circulation—the recurrent transferring of objects among members of a group—can be used to foster a ..

Cultural influences on expectations and evaluations of service quality in emerging markets

R Guesalaga, M Pierce, D Scaraboto

Journal article  |  2016  |  International Marketing Review

The systemic creation of value through circulation in collaborative consumer networks

B Figueiredo, D Scaraboto

Journal article  |  2016  |  Journal of Consumer Research

Materials matter: An exploration of the curatorial practices of consumers as collectors

D Scaraboto, MC Ferreira, E Chung

Book Chapter  |  2016  |  Research in Consumer Behavior: a research annual

"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities

MC Ferreira, D Scaraboto

Journal article  |  2016  |  Journal of Business Research

Selling, sharing, and everything in between: The hybrid economies of collaborative networks

D Scaraboto

Journal article  |  2015  |  Journal of Consumer Research

At world's end: Exploring consumer-marketer tensions in the closure of adverworlds

D Scaraboto, L Carter-Schneider, R Kedzior

Journal article  |  2013  |  Journal of Marketing Management

Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets

D Scaraboto, E Fischer

Journal article  |  2013  |  Journal of Consumer Research