Daiane Scaraboto

How Consumer Orchestration Work Creates Value in the Sharing Economy

Daiane Scaraboto, Bernardo Figueiredo

Journal article  |  2021  |  JOURNAL OF MARKETING

Sharing economy platforms have become increasingly popular, but many platforms do not create all the value that is possible becaus..

"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez-Arcos, Alison M Joubert, Daiane Scaraboto, Rodrigo Guesalaga, Jorgen Sandberg

Journal article  |  2021  |  JOURNAL OF MARKETING

Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions ..

Many families must ‘dance’ their way through COVID-19 lockdowns

Daiane Scaraboto

Scholarly Contribution to Database/Website  |  2020

Marketing managers and academics have been studying how families plan ahead and make decisions about family care and family consum..

'Shapewear or nothing to wear': The ambiguity of shapewear in the plus-size fashion market

D Scaraboto, MC Zanette

Book Chapter  |  2020

This chapter examines plus-size female consumers’ relations with a category of objects that has historically mediated women’s rela..

Using lots of plastic packaging during the coronavirus crisis? You’re not alone

Daiane Scaraboto, Alison M Joubert, Claudia Gonzalez-Arcos

Scholarly Contribution to Database/Website  |  2020

In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last mo..

“No piracy talk”: how online brand communities work to denormalize controversial gaming practices

Daiane Scaraboto, Stefânia Ordovás de Almeida, João Pedro dos Santos Fleck

Journal article  |  2020  |  Internet Research

Purpose The purpose of this study is to explain how online brand communities work to support the denormalization of controversial ..

Restoring balance: how consumers orchestrate family care following unplanned disruption

Flavia Cardoso, Pilar Rojas-Gaviria, Daiane Scaraboto

Journal article  |  2020  |  Journal of Marketing Management

How do consumers orchestrate multiple and complex practices of care when faced with unplanned disruptions to their lives, such as ..

“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers

MC Zanette, D Scaraboto

Journal article  |  2019  |  Journal of Business Research

Despite claims supporting its relevance, the role of objects as carriers of institutional logics has been overlooked in marketing ..

Academic Careers in Management: How do We Get to Where the Grass Is Greener?

Jon Billsberry, Tine Koehler, Alexandra Bristow, M Gloria Gonzalez-Morales, Aimee Dinnin Huff, Maria Kraimer, Markus Pudelko, Andrew N Smith, Meriam Belkhir, Myriam Brouard, Katja Brunk, Marlon Dalmoro, Marcia Christina Ferreira, Bernardo Figueiredo, Lindsey Greco, Olivier Ratle, Sarah Robinson, Leisa Deborah Sargent, Daiane Scaraboto, Scott Seibert, et al.

Conference Proceedings  |  2019  |  Academy of Management Proceedings

Motherhood in migration: schools as acculturation agents

P Rojas Gaviria, F Cardoso, D Scaraboto, L De Araujo Gil

Journal article  |  2019  |  Consumption, Markets and Culture

Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in c..