Daiane Scaraboto

“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?

M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, B Figueiredo, D Scaraboto, O Sibai, AN Smith, M Belkhir

Journal article  |  2023  |  Journal of Public Policy and Marketing

Ethnoracial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors ..

Managing multiple logics to facilitate consumer transformation

F Fortezza, B Figueiredo, D Scaraboto, G Del Chiappa

Journal article  |  2022  |  Journal of Business Research

This study examines how hybrid organisations might manage multiple logics to design experiences that may prompt consumer transform..

Save Your Wardrobe: Supporting Sustainable and Mindful Clothing Consumption

Daiane Scaraboto, Deirdre Shaw, Kat Duffy

Journal article  |  2022  |  NIM Marketing Intelligence Review

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Alison M Joubert, Claudia Gonzalez-Arcos, Daiane Scaraboto, Jorgen Sandberg, Rodrigo Guesalaga

Journal article  |  2022  |  NIM Marketing Intelligence Review

Airbnb's Ukraine moment is a reminder of what the sharing economy can be

Daiane Scaraboto, Bernardo Figueiredo

Scholarly Contribution to Database/Website  |  2022

As desirable vacation destinations go, war-torn Ukraine must surely rate low. But in the first month of Russia’s invasion, Airbnb ..

Editorial

Daiane Scaraboto

Journal article  |  2022  |  NIM Marketing Intelligence Review

Sustainable Consumption: More Using, Less Shopping

Daiane Scaraboto

Journal article  |  2022  |  NIM Marketing Intelligence Review

Qualitative insights for digital marketing

Marcia Christina Ferreira, Daiane Scaraboto

Book Chapter  |  2022

Origins and Development of online communities and Their Role in Marketing Research

Daiane Scaraboto, Marcia Christina Ferreira

Book Chapter  |  2022

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of ..

How Consumer Orchestration Work Creates Value in the Sharing Economy

Daiane Scaraboto, Bernardo Figueiredo

Journal article  |  2021  |  JOURNAL OF MARKETING

Sharing economy platforms have become increasingly popular, but many platforms do not create all the value that is possible becaus..