Daiane Scaraboto

Many families must ‘dance’ their way through COVID-19 lockdowns

Daiane Scaraboto

Scholarly Contribution to Database/Website  |  2020

Marketing managers and academics have been studying how families plan ahead and make decisions about family care and family consum..

Using lots of plastic packaging during the coronavirus crisis? You’re not alone

Daiane Scaraboto, Alison M Joubert, Claudia Gonzalez-Arcos

Scholarly Contribution to Database/Website  |  2020

In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last mo..

“No piracy talk”: how online brand communities work to denormalize controversial gaming practices

Daiane Scaraboto, Stefânia Ordovás de Almeida, João Pedro dos Santos Fleck

Journal article  |  2020  |  Internet Research

Purpose The purpose of this study is to explain how online brand communities work to support the denormalization of controversial ..

Restoring balance: how consumers orchestrate family care following unplanned disruption

Flavia Cardoso, Pilar Rojas-Gaviria, Daiane Scaraboto

Journal article  |  2020  |  Journal of Marketing Management

How do consumers orchestrate multiple and complex practices of care when faced with unplanned disruptions to their lives, such as ..

“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers

MC Zanette, D Scaraboto

Journal article  |  2019  |  Journal of Business Research

Despite claims supporting its relevance, the role of objects as carriers of institutional logics has been overlooked in marketing ..

Motherhood in migration: schools as acculturation agents

P Rojas Gaviria, F Cardoso, D Scaraboto, L De Araujo Gil

Journal article  |  2019  |  Consumption Markets & Culture

Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in c..

Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers

Meriam Belkhir, Myriam Brouard, Katja H Brunk, Marlon Dalmoro, Marcia Christina Ferreira, Bernardo Figueiredo, Aimee Dinnin Huff, Daiane Scaraboto, Olivier Sibai, Andrew N Smith

Journal article  |  2019  |  Academy of Management Learning & Education

This study examines academic isolation—an involuntary perceived separation from the academic field to which one aspires to belong,..

From the corset to Spanx: shapewear as a marketplace icon

MC Zanette, D Scaraboto

Journal article  |  2019  |  Consumption Markets & Culture

This article presents the marketplace icon of shapewear—clothing that changes the shape of the human body by compressing or enhanc..

Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities

SO de Almeida, D Scaraboto, JP dos Santos Fleck, M Dalmoro

Journal article  |  2018  |  Journal of Interactive Marketing

Seriously engaged consumers create and manage online communities dedicated to brands or consumption activities, but this type of e..

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

RV Kozinets, D Scaraboto, MA Parmentier

Journal article  |  2018  |  Journal of Marketing Management

The basis of netnography is rather simple. It is grounded by the principle that the perspective of an embodied, temporally, histor..