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Dr

Sonja Molnar

Lecturer In Media And Communication
Culture and Communication
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Dr

Sonja Molnar

 
Division
Arts
 
Primary Interest
Advertising
Sonja Molnar's Profile Picture
Dr

Sonja Molnar

 
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Sonja's  Short Profile
 

Scholarly Works

Displaying the 4 most recent scholarly works by Sonja Molnar.

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The birth of the print ad genre

Sonja Molnar

Book Chapter  |  2019

This chapter explores the emergence of the product print advertisement from the genre’s first occurrences in the periodic press up..

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Soft-Soaping Consumers: A Genre History of US and UK Print Advertisements for Soap

Sonja Molnar

Journal article  |  2018  |  Moderne Sprachen

This essay examines the change in text types in print advertising using a corpus of selected British and American advertising exhi..

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Eco-advertising: the linguistics and semiotics of green(-washed) persuasion

Stöckl Hartmut, Sonja Molnar

Book Chapter  |  2017

This chapter proposes a broad genre-ecological and genre-analytical view of green advertising as a growing subset of commercial/co..

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Einfach Überzeugend: wie Werbetrickster und Werbetrolle zum Kauf einladen

Sonja Molnar

Book Chapter  |  2016

4

Scholarly Works

Keyword Analysis

Expanding Knowledge
Communication and Media Studies
Language Studies
Other Language, Literature and Culture

Honours, Awards and Fellowships

2017

Geoff Thompson Young Scholar Bursary of the European Systemic Functional Linguistics Association (ESFLA)
2017

Best Paper Prize of the Austrian Association for University Teachers of English (AAUTE)
2015

Eccles Centre European Postgraduate Fellow Award in North American Studies
2015

Postgraduate Research Scholarship of the University of Salzburg
2012

Graduate Award for Academic Excellence of the University of Salzburg
2009

Award for Academic Excellence of the University of Salzburg

6

Awards

Credentials

Positions

Lecturer In Media And Communication

Culture and Communication

Active Membership

European Systemic Functional Linguistics Association (ESFLA)

Active Membership

Australian Association for Systemic Functional Linguistics (ASFLA)

Active Membership

Austrian Association for Applied Linguistics (VERBAL)

Education

English Studies and the Creative Industries (Media Linguistics)

University of Salzburg

Higher Education

University of Salzburg

English and American Studies (Literature & Linguistics)

University of Salzburg

China Know-How for Economists

Peking University

Links

Languages

English
German