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Prof

Gerda Gemser

Chair Of Entrepreneurship
Management and Marketing
Paradox theory
innovation management
Qualitative research
entrepreneurship
design leadership
Design innovation
Innovation and design capabilities
co-creation
value creation and value capture
Gerda Gemser's Profile Picture
Prof

Gerda Gemser

 
Division
Business and Economics
 
Primary Interest
Entrepreneurship and innovation management
Gerda Gemser's Profile Picture
Prof

Gerda Gemser

 
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Scholarly Works

Displaying the 10 most recent scholarly works by Gerda Gemser.

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Designing the Future: Past and Future Trajectories for Design Innovation Research

Gerda Gemser, Gloria Barczak

Journal article  |  2020  |  Journal of Product Innovation Management

In this article, we focus on design innovation, that is, innovation in the external appearance of a product. Design has become an ..

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Making design viable

N Azabagic, Gerda Gemser, I Karpen

Conference Proceedings  |  2019  |  Proceedings of the 26th Innovation and Product Development Management Conference (IPDMC)

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Wayfinding in the dark: Micro-processes for co-creating directions for strategic innovation

F Deken, Gerda Gemser, M Kleinsmann,

Conference Proceedings  |  2019  |  Proceedings of the 35th EGOS Colloquium

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Contagion through materiality: A paradox perspective on collective acceptance of innovation strategies

G Calabretta, Gerda Gemser

Conference Proceedings  |  2019  |  Proceedings of the 26th Innovation and Product Development Management Conference (IPDMC)

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Weaving ambidexterity into the social fabric of an emerging organization: Exploring the transition from exploration to contextual ambidexterity

Gerda Gemser, N Klenner, I Karpen

Conference Proceedings  |  2019  |  Proceedings of the 35th EGOS Colloquium

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Strategizing and the initiation of interorganizational collaboration through prospective resourcing

F Deken, H Berends, G Gemser, K Lauche

Journal article  |  2018  |  Academy of Management Journal

In this paper, we explain how managers establish resource complementarity during their strategizing efforts for interorganizationa..

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Wayfinding in the dark: involving use-experts for discontinuous innovation

F Deken, M Kleinsmann, Gerda Gemser

Conference Proceedings  |  2018  |  Proceedings of 25th Innovation and Product Development Management Conference (IPDMC)

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The influence of experiential augmentation on product evaluation

Marielle EH Creusen, Gerda Gemser, Marina Candi

Journal article  |  2018  |  European Journal of Marketing

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How designers become new venture founders: an explorative study of designer founders’ role identification

N Klenner, Gerda Gemser, I Karpen

Conference Proceedings  |  2018  |  Proceedings of 25th Innovation and Product Development Management Conference (IPDMC)

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How hybrid role identity nurtures a paradox mindset: a study of designer founders’ role identification

N Klenner, Gerda Gemser, I Karpen

Conference Proceedings  |  2018  |  Proceedings of 34th EGOS Colloquium

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Scholarly Works

Keyword Analysis

Management and Productivity
Business and Management
Design Practice and Management
Expanding Knowledge
Marketing
Other Education and Training

Credentials

Positions

Chair Of Entrepreneurship

Management and Marketing

Education

PhD Management

Rotterdam School of Management (Erasmus University Rotterdam)

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