Patrick Butler

A marketing perspective on the rise of China: monopoly, politics and value

Neil Collins, Patrick Butler

Journal article  |  2015  |  Journal of Marketing Management

Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders

Richard Speed, Patrick Butler, Neil Collins

Journal article  |  2015  |  Journal of Political Marketing: political campaigns in the new millennium

The Europeanisation of the British political marketplace

P Butler, N Collins, R Speed

Journal article  |  2011  |  Journal of Marketing Management

Corporate Marketing and the Context of Political Marketing: An Exploration

RJS Speed, PDB Butler

Report  |  2011

Marketing accountability and marketing's stature: An examination of senior executive perspectives

D O'Sullivan, P Butler

Journal article  |  2010  |  Australasian Marketing Journal

Human Branding in Political Marketing: Applying Contemporary Branding Though to Political Parties and Their Leaders

PDB Butler

Report  |  2010

Marketing the Monopoly Party: The Chinese Communist Party as a Case Study in Political Survival

PDB Butler

Report  |  2010

Considerations on the evolution of political marketing theory

Patrick Butler, Phil Harris

Journal article  |  2009  |  Marketing Theory: an international review

Market orientation and enterprise policy

Don O'Sullivan, Patrick Butler

Journal article  |  2009  |  European Journal of Marketing

Corporate Executives' Perceptions of Marketing Performance: Measurement Issues and Preliminary Findings

DO O'Sullivan, PDB Butler

Conference Proceedings  |  2009  |  Australia and New Zealand Marketing Academy Annual Conference

Considerations on the Evolution of Political Marketing Theory

PDB Butler

Journal article  |  2009  |  Marketing Theory: an international review

Campaign strategies and political marketing

N Collins, P Butler

Book Chapter  |  2007

Theory-building in political marketing: Parallels in public management

P Butler, N Collins, MR Fellenz

Journal article  |  2007  |  Journal of Political Marketing

Theory-Building in Political Marketing: Parrallels in Public Management

P BUTLER, N Collins, MR Fellenz

Journal article  |  2007  |  Journal of Political Marketing

Conclusions: enhancing governance and protecting democracy

P BUTLER, N Collins, T Cradden

Book Chapter  |  2007

The public service and the citizen-consumer

P BUTLER, N Collins

Book Chapter  |  2007

'Have that report on my desk in 20 years!': long-run perspectives in public sector management

P BUTLER, N Collins

Journal article  |  2006  |  The Melbourne Review

A Change to Public Policy on Marketing in the Irish High Tech Sector

D O'Sullivan, P BUTLER

Conference Proceedings  |  2006  |  Proceedings of European Network on Industrial Policy Annual Conference

Preliminary Findings From a Longitudinal Study of the Market Orientation Performance Relationship in the Irish Market

D O'Sullivan, P BUTLER, H Leonard

Conference Proceedings  |  2006  |  Proceedings of the Academy of Marketing Conference (CD-Rom)

Thinking Long and Hard: Lessons from Public Sector Management in an Era of Short-Termism

N Collins, P BUTLER

Journal article  |  2006  |  Cahiers de la Recherche - Developpement

Marketing and Firm Performance in the High Tech Sector

D O'Sullivan, P BUTLER

Journal article  |  2006  |  Taighde (The Research Journal of the Faculty of Commerce, UCC)

Market orientation and marketing performance measurement - Preliminary findings from the Irish market

D O'SULLIVAN, PD BUTLER

Conference Proceedings  |  2005  |  Conference Proceedings - Irish Academy of Management 8th Annual Conference (Cd-Rom)

'Running Business like a Government': Management Insights from the Public Sector

P BUTLER, N Collins

Journal article  |  2005  |  Administration

On mediation in political marketing communications

PD BUTLER, N COLLINS

Conference Proceedings  |  2005  |  Conference Proceedings - Irish Academy of Management 8th Annual Conference (CD-Rom)

Market orientation and the performance of high tech firms - Preliminary findings from the Irish market

D O'SULLIVAN, PD BUTLER

Conference Proceedings  |  2005  |  Marketing: Building Business Shaping Society (CD-Rom)

Political mediation in Ireland: Campaigning between traditional and tabloid markets

N Collins, P Butler

Journal article  |  2004  |  Parliamentary Affairs

Citizens as consumers: process, practice problems and prospects

P BUTLER, N Collins

Book Chapter  |  2004

Il marketing politico tra prodotto e processo

P BUTLER, N Collins

Book Chapter  |  2004

When Marketing Models Clash with Democracy

N Collins, P BUTLER

Journal article  |  2003  |  Journal of Public Affairs

The Marketplace, eGovernment and eDemocracy

N Collins, P BUTLER

Journal article  |  2002  |  Irish Marketing Review

Considerations on Market Analysis for Political Parties

N Collins, P BUTLER

Book Chapter  |  2002

Payment on Delivery: Recognising Constituency Service as Political Marketing

P BUTLER, N Collins

Journal article  |  2001  |  European Journal of Marketing

Relationship intermediaries: Business advisers in the small firm-bank relationship

P Butler, M Durkin

Journal article  |  1998  |  International Journal of Bank Marketing

Consumer purchasing on the Internet:: Processes and prospects

P Butler, J Peppard

Journal article  |  1998  |  European Management Journal

Positioning political parties: A market analysis

N Collins, P Butler

Journal article  |  1996  |  Harvard International Journal of Press/Politics

Marketing public sector services: Concepts and characteristics

P Butler, N Collins

Journal article  |  1995  |  Journal of Marketing Management

Marketing Problems: From Analysis to Decision

P Butler

Journal article  |  1994  |  Marketing Intelligence & Planning

CAMPAIGNS, CANDIDATES AND MARKETING IN IRELAND

P BUTLER, N COLLINS

Journal article  |  1993  |  Politics

Internationalizing the business studies curriculum

J Bell, S Brown, P Butler

Journal article  |  1991  |  Journal of Teaching in International Business