Helen has been working on behavioural research and evaluation in cancer prevention since the mid-1990s. She has a PhD in psychology from The University of Melbourne.
Her main areas of research interest are psychosocial determinants of health-related behaviour, and mass media research on public responses to health-related communications.
Helen's main areas of research endeavour are in the fields of public health nutrition, obesity prevention, and skin cancer prevention, and involve assessing audience reactions to health promotion campaigns or to health-relevant content in mass media. These projects often involve collaboration with health educators and epidemiologists.
Examples of recent peer-reviewed publications:
Dixon H, Scully M, Durkin S, Brennan E, Cotter T, Maloney S, O'Hara BJ, Wakefield M. Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study. BMC Public Health. 2015 Aug 20;15:804. doi: 10.1186/s12889-015-2159-6. PubMed PMID: 26290169; PubMed Central PMCID: PMC4546051.
Dixon HG, Pratt IS, Scully ML, Miller JR, Patterson C, Hood R, Slevin TJ. Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys. BMJ Open. 2015 Mar 11;5(3):e006511. doi: 10.1136/bmjopen-2014-006511. PubMed PMID: 25762231; PubMed Central PMCID: PMC4360807.
Dixon H, Scully M, Kelly B, Chapman K, Wakefield M. Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research. Soc Sci Med. 2014 Sep;116:211-9. doi: 10.1016/j.socscimed.2014.02.031. PubMed PMID: 24612989.
Dixon H, Scully M, Niven P, Kelly B, Chapman K, Donovan R, Martin J, Baur LA, Crawford D, Wakefield M. Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research. Pediatr Obes. 2014 Apr;9(2):e47-57. doi: 10.1111/j.2047-6310.2013.00169.x. PubMed PMID: 23630014.
Dixon H, Warne C, Scully M, Dobbinson S, Wakefield M. Agenda-setting effects of sun-related news coverage on public attitudes and beliefs about tanning and skin cancer. Health Commun. 2014;29(2):173-81. doi: 10.1080/10410236.2012.732027. PubMed PMID: 23485415.
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Helen Dixon's selected work
Evaluating the influence of message framing and graphic imagery on perceptions of food pro..
Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, du..
Effects of health star labelling on the healthiness of adults' fast food meal selections: ..
Displaying the 71 most recent scholarly works by Helen Dixon.
Association of the LiveLighter mass media campaign with consumption of sugar-sweetened beverages: Cohort study.
Belinda Morley, Philippa Niven, Helen Dixon, Maurice Swanson, Maria Szybiak, Trevor Shilton, Iain S Pratt, Terry Slevin, Melanie Wakefield
Journal article | 2019 | Health Promotion Journal of Australia
ISSUE ADDRESSED: Evaluation of the behavioural impact of Western Australia's LiveLighter healthy weight and lifestyle campaign foc..
Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature
Tegan Nuss, Maree Scully, Melanie Wakefield, Helen Dixon
Journal article | 2019 | Australian and New Zealand Journal of Public Health
OBJECTIVE: To assess the frequency, duration and nature of unhealthy marketing during the highest-rating sporting event in Austral..
Health warnings promote healthier dietary decision making: Effects of positive versus negative message framing and graphic versus text-based warnings
C Murawski, M Wakefield, D Rosenblatt, S Bode, H Dixon
Journal article | 2018 | Appetite
Food product health warnings have been proposed as a potential obesity prevention strategy. This study examined the effects of tex..
Immediate effects on adult drinkers of exposure to alcohol harm reduction advertisements with and without drinking guideline messages: experimental study
Melanie A Wakefield, Emily Brennan, Kimberley Dunstone, Sarah J Durkin, Helen G Dixon, Simone Pettigrew, Michael D Slater
Journal article | 2018 | Addiction
Food product health warnings promote dietary self-control through reductions in neural signals indexing food cue reactivity
C Murawski, S Bode, DH Rosenblatt, P Summerell, A Ng, H Dixon, M Wakefield
Journal article | 2018 | NeuroImage: Clinical
Modern societies are replete with palatable food cues. A growing body of evidence suggests that food cue exposure activates condit..
The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay
Zenobia Talati, Richard Norman, Simone Pettigrew, Bruce Neal, Bridget Kelly, Helen Dixon, Kylie Ball, Caroline Miller, Trevor Shilton
Journal article | 2017 | International Journal of Behavioral Nutrition and Physical Activity
Protocol for a Randomized Trial Assessing Consumer Evaluations of Pre-Packaged Foods that Systematically Vary by Nutrition Information and Product Attributes
Zenobia Talati, Simone Pettigrew, Helen Dixon, Bruce Neal, Clare Hughes, Trevor Shilton, Caroline Miller
Journal article | 2017 | BMC Nutrition
Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys
Helen G Dixon, Lain S Pratt, Maree L Scully, Jessica R Miller, Carla Patterson, Rebecca Hood, Terry J Slevin
Journal article | 2015 | BMJ Open
'ALCOHOL CAUSES CANCER IN MORE PLACES THAN YOU THINK': USING A MASS MEDIA CAMPAIGN TO RAISE AWARENESS OF THE LINK BETWEEN ALCOHOL AND CANCER.
Steve Pratt, Helen Dixon, Maree Scully, Jessica Miller, Carla Patterson, Rebecca Hood, Terry Slevin
Conference Proceedings | 2014 | ASIA-PACIFIC JOURNAL OF CLINICAL ONCOLOGY
Response to: Counter-advertising to combat unhealthy food marketing will not be enough. Commentary on "Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research"
Helen Dixon, Maree Scully, Bridget Kelly, Kathy Chapman, Melanie Wakefield
Journal article | 2014 | Soc Sci Med
Assessing population-wide behaviour change: concordance of 10-year trends in self-reported and observed sun protection
Suzanne J Dobbinson, Kris Jamsen, Helen G Dixon, Matthew J Spittal, Magdalena Lagerlund, John E Lipscomb, Natalie L Herd, Melanie A Wakefield, David J Hill
Journal article | 2014 | International Journal of Public Health
Finding the keys to successful public health campaigns promoting healthy weight and lifestyle to adults: Quantitative audience testing research
Helen Dixon, Trish Cotter, Maree Scully, Sarah Durkin, Emily Brennan, Sarah Maloney, Blythe O’Hara, Chris Rissel, Melanie Wakefield
Journal article | 2013 | Obesity Research & Clinical Practice
LIVELIGHTER: A COMPREHENSIVE SOCIAL MARKETING CAMPAIGN TO ADDRESS UNHEALTHY WEIGHT IN WESTERN AUSTRALIA
Maurice Swanson, Maria Szybiak, Melanie Fineberg, Candice Barnes, Trevor Shilton, Terry Slevin, Steve Pratt, Belinda Morley, Philippa Niven, Helen Dixon, Melanie Wakefield, David Hill
Conference Proceedings | 2013 | INTERNAL MEDICINE JOURNAL
Consumer testing of the acceptability and effectiveness of front-of-pack food labelling systems for the Australian grocery market
Bridget Kelly, Clare Hughes, Kathy Chapman, Jimmy Chun-Yu Louie, Helen Dixon, Jennifer Crawford, Lesley King, Mike Daube, Terry Slevin
Journal article | 2009 | Health Promotion International
The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences.
Helen G Dixon, Maree L Scully, Melanie A Wakefield, Victoria M White, David A Crawford
Journal article | 2007 | Social Science & Medicine
Television (TV) food advertising has attracted criticism for its potential role in promoting unhealthy dietary practices among chi..
Pester power: snackfoods displayed at supermarket checkouts in Melbourne, Australia.
Helen Dixon, Maree Scully, Kristiina Parkinson
Journal article | 2006 | Health Promotion Journal of Australia
ISSUE ADDRESSED: To establish the amount and accessibility of snack food displayed at supermarket checkouts located in Melbourne, ..
Efficacy of bowel cancer appeals for promoting physical activity.
Geoffrey Jalleh, Robert J Donovan, Terry Slevin, Helen Dixon
Journal article | 2005 | Health Promotion Journal of Australia
ISSUE ADDRESSED: To investigate the potential efficacy of bowel cancer prevention messages in increasing intentions to be more phy..
The Breast Cancer Distance Education Program: development and evaluation of a course for specialist breast care nurses.
H Dixon, A Hordern, R Borland
Journal article | 2001 | Cancer Nursing
The Breast Cancer Distance Education Program is the first tertiary-based education program for specialist breast care nurses in Au..
Sun protection and sunburn in primary school children: The influence of age, gender, and coloring.
H Dixon, R Borland, D Hill
Journal article | 1999 | Preventive Medicine
BACKGROUND: Childhood is a high-risk period for skin damage due to excessive sun exposure. This damage may lead to skin cancer lat..
Displaying the most recent news article by Helen Dixon.
Melbourne School Of Psychological Sciences
Diploma of Arts (Visual Arts)
Doctor of Philosophy (Psychology)
University of Melbourne
Bachelor of Arts (Honours, Psychology)
University of Melbourne