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Helen Dixon

Melbourne School Of Psychological Sciences
science & technology
life sciences & biomedicine
public, environmental & occupational health
middle aged
Helen Dixon's Profile Picture

Helen Dixon

Medicine, Dentistry And Health Sciences
Primary Interest
170106 Health
Helen Dixon's Profile Picture

Helen Dixon


Research expertise

Helen has been working on behavioural research and evaluation in cancer prevention since the mid-1990s. She has a PhD in psychology from The University of Melbourne.

Her main areas of research interest are psychosocial determinants of health-related behaviour, and mass media research on public responses to health-related communications.

Helen's main areas of research endeavour are in the fields of public health nutrition, obesity prevention, and skin cancer prevention, and involve assessing audience reactions to health promotion campaigns or to health-relevant content in mass media. These projects often involve collaboration with health educators and epidemiologists.

Examples of recent peer-reviewed publications:

Dixon H, Scully M, Durkin S, Brennan E, Cotter T, Maloney S, O'Hara BJ, Wakefield M. Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study. BMC Public Health. 2015 Aug 20;15:804. doi: 10.1186/s12889-015-2159-6. PubMed PMID: 26290169; PubMed Central PMCID: PMC4546051.

Dixon HG, Pratt IS, Scully ML, Miller JR, Patterson C, Hood R, Slevin TJ. Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys. BMJ Open. 2015 Mar 11;5(3):e006511. doi: 10.1136/bmjopen-2014-006511. PubMed PMID: 25762231; PubMed Central PMCID: PMC4360807.

Dixon H, Scully M, Kelly B, Chapman K, Wakefield M. Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research. Soc Sci Med. 2014 Sep;116:211-9. doi: 10.1016/j.socscimed.2014.02.031. PubMed PMID: 24612989.

Dixon H, Scully M, Niven P, Kelly B, Chapman K, Donovan R, Martin J, Baur LA, Crawford D, Wakefield M. Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research. Pediatr Obes. 2014 Apr;9(2):e47-57. doi: 10.1111/j.2047-6310.2013.00169.x. PubMed PMID: 23630014.

Dixon H, Warne C, Scully M, Dobbinson S, Wakefield M. Agenda-setting effects of sun-related news coverage on public attitudes and beliefs about tanning and skin cancer. Health Commun. 2014;29(2):173-81. doi: 10.1080/10410236.2012.732027. PubMed PMID: 23485415.

Scholarly Works

Displaying the 71 most recent scholarly works by Helen Dixon.


Displaying the most recent news article by Helen Dixon.




Melbourne School Of Psychological Sciences


Diploma of Arts (Visual Arts)

RMIT University

Doctor of Philosophy (Psychology)

University of Melbourne

Bachelor of Arts (Honours, Psychology)

University of Melbourne