Dr Li Xie-Carson
Associate Lecturer
Department of Management and Marketing
6 Scholarly works
0 Projects
HIGHLIGHTS
2024
Journal article
Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing
DOI: 10.1016/j.jhtm.2024.06.0142024
Journal article
Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts
DOI: 10.1177/109634802311809402023
Journal article
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
DOI: 10.1016/j.tourman.2023.1047792023
Journal article
Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
DOI: 10.1016/j.jbusres.2023.1141492019
Journal article
The motivation, constraint, behavior relationship: A holistic approach for understanding international student leisure travelers
DOI: 10.1177/1356766717750421Thesis / Dissertation
Fake it to Make it: Exploring Instagram Users’ Engagement with Virtual Influencers in Tourism
DOI: 10.14264/90337a4