Prof Paula O'Brien
Professor
Melbourne Law School
80 Scholarly works
4 Projects
HIGHLIGHTS
2026
Journal article
Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products
DOI: 10.1111/dar.701632026
Journal article
Testing the effects of nutrition-related claims on perceptions of and preferences for alcohol products among Australian consumers
DOI: 10.1093/heapro/daag0282026
Journal article
Celebrity-Owned Alcohol Brands Promoted on Social Media
DOI: 10.1542/peds.2025-0727532026
Journal article
‘Zero Alcohol Drinks Are Really Complex’: Navigating Substitution and Addition Consumption Issues
DOI: 10.1111/dar.701242023
Research contracts (non-grants)
Alcohol in Instagram Influencer Posts: Solutions for Regulation and Monitoring of Declared and Undeclared Alcohol Marketing
2023
Research grants (ARC, NHMRC, MRFF)
Developing and Applying a World-First Alcohol Market Monitoring System
2022
Research Contracts
Technical Policy and Regulatory Analysis of Options for Regulation of Harmful Industries Digital Marketing
RECENT SCHOLARLY WORKS
2026
Journal article
Trends in the Range of Zero Alcohol Products Available in Supermarkets and Alcohol Stores in Australia
DOI: 10.1111/dar.701222026
Journal article
Attitudes to Restrictions on the Promotion and Parental Supply of Zero Alcohol Products
DOI: 10.1111/dar.701232026
Journal article
The Prevalence of Environmental Claims and Recycling Information on Alcohol Products
DOI: 10.3390/su180208002025
Journal article
Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label
DOI: 10.1093/heapro/daaf2192025
Journal article
An analysis of framing mechanisms used in alcohol industry submissions to an Australian national parliamentary inquiry
DOI: 10.1093/heapro/daaf2232025
Journal article
Recent policy recommendations won’t protect young people from alcohol-related content on social media: what needs to change?
DOI: 10.1177/10398562251314692
RECENT PROJECTS
2023
Research Grant
Strategic Public Interest Litigation for Transparency and Accountability of Harmful Digital Marketing: A Researcher-Regulator-Community Dialogue