Prof Paula O'Brien
Professor
Melbourne Law School
87 Scholarly works
5 Projects
HIGHLIGHTS
2026
Journal article
‘What's on the label?’ – the uptake and distribution of alcohol warning labels in Dublin retail stores following delay in policy implementation
DOI: 10.1016/j.pmedr.2026.1036122026
Journal article
Misalignment between ultra-processed status and ‘better for you’ claims on premix alcohol products
DOI: 10.1016/j.drugpo.2026.1053952026
Journal article
A comparison of labelling requirements for alcohol, tobacco, and cannabis across WHO regions and implications for alcohol labelling policy in Canada
DOI: 10.1016/j.drugpo.2026.1053402026
Journal article
Blinded by the 'lite': Consumer perceptions of health-oriented claims on alcohol labels and self-reported impact on intended purchasing and consumption.
DOI: 10.15288/jsad.25-003362023
Research contracts (non-grants)
Alcohol in Instagram Influencer Posts: Solutions for Regulation and Monitoring of Declared and Undeclared Alcohol Marketing
2023
Research grants (ARC, NHMRC, MRFF)
Developing and Applying a World-First Alcohol Market Monitoring System
2022
Research Contracts
Technical Policy and Regulatory Analysis of Options for Regulation of Harmful Industries Digital Marketing
RECENT SCHOLARLY WORKS
2026
Journal article
‘It’s a healthy choice’: a qualitative study of Australian consumers’ awareness and interpretation of nutrition-related claims on alcohol products
DOI: 10.1017/S136898002610278X2026
Journal article
Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products
DOI: 10.1111/dar.701632026
Journal article
Testing the effects of nutrition-related claims on perceptions of and preferences for alcohol products among Australian consumers
DOI: 10.1093/heapro/daag0282026
Journal article
Celebrity-Owned Alcohol Brands Promoted on Social Media
DOI: 10.1542/peds.2025-0727532026
Journal article
‘Zero Alcohol Drinks Are Really Complex’: Navigating Substitution and Addition Consumption Issues
DOI: 10.1111/dar.701242026
Journal article
Trends in the Range of Zero Alcohol Products Available in Supermarkets and Alcohol Stores in Australia
DOI: 10.1111/dar.70122
RECENT PROJECTS
2026
Research grants (ARC, NHMRC, MRFF)
The IMPACT (Identifying Mental and Physical Alcohol Access-Related Consequences in Teens) Study: Reducing Harm for Australia’s Young People
2023
Research Grant
Strategic Public Interest Litigation for Transparency and Accountability of Harmful Digital Marketing: A Researcher-Regulator-Community Dialogue