Dr Alex Belli
Senior Lecturer in Marketing
Department of Management and Marketing
11 Scholarly works
2 Projects
HIGHLIGHTS
2026
Journal article
A meta-analysis of the effects of AI agent implementation on customer-level outcomes
DOI: 10.1016/j.jbusres.2026.1161722026
Research grants (other domestic)
Joint FBE AI Lab (BehavAI Lab)
2025
Journal article
Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style
DOI: 10.1108/IJBM-10-2024-06472025
Journal article
Rainbows and laughter: How humor boosts e-Word-of-Mouth for LGBT brands on social media
DOI: 10.1002/mar.221312024
Research contracts (non-grants)
An Investigation Into the State of B2B Loyalty
2024
Journal article
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis
DOI: 10.1093/jcr/ucad0532024
Journal article
Less cash, more splash? A meta-analysis on the cashless effect
DOI: 10.1016/j.jretai.2024.05.003
RECENT SCHOLARLY WORKS
2023
Journal article
A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/Intentions
DOI: 10.1007/s10551-022-05311-x2023
Journal article
Mitigating implicit racial bias in tipping: when direct and indirect experience matters
DOI: 10.1108/JCM-03-2021-45562023
Journal article
When “good enough” is not good enough: How maximizing benefits financial well‐being
DOI: 10.1002/mar.219362022
Journal article
The wellbeing implications of maximizing: A conceptual framework and meta-analysis
DOI: 10.1002/jcpy.12832022
Journal article
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
DOI: 10.1007/s11747-021-00804-z