Dr Yilin Tsai
Senior Lecturer in Marketing
Department of Management and Marketing
8 Scholarly works
2 Projects
HIGHLIGHTS
2026
Research grants (other domestic)
Visiting Scholar a/Professor Jonathan Zhang - Colorado State University
2026
Research grants (other domestic)
Joint FBE AI Lab (BehavAI Lab)
2022
Journal article
Pipeline speed of chain-branded hotels in the U.S.: A competitive dynamics perspective
DOI: 10.1016/j.ijhm.2022.1032262022
Journal article
Treatment of Neovascular Age-Related Macular Degeneration: An Economic Cost-Risk Analysis of Anti–Vascular Endothelial Growth Factor Agents
DOI: 10.1016/j.oret.2021.08.0092021
Journal article
Joint effect of changes in physical activity and weight on incident non-alcoholic fatty liver disease
DOI: 10.1136/jech-2021-2167282021
Journal article
Informational and noninformational advertising content
DOI: 10.1287/mksc.2021.12912019
Journal article
A uniqueness-driven similarity measure for automated competitor identification
DOI: 10.1504/ijads.2019.098664
RECENT SCHOLARLY WORKS
2019
Journal article
A Uniqueness-Driven Similarity Measure for Automated Competitor Identification
DOI: 10.1504/ijads.2019.100146162018
Journal article
Competitive retail electricity market under continuous price regulation
DOI: 10.1016/j.enpol.2017.12.0122015
Journal article
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
DOI: 10.1509/jmr.13.0221